Their Monetization strategy? Thats simple ... Blackmail
I kid, I kid, but oh the things they could do lol
Secret raises $8.6 million Series A
11–20 of 48 posts
Re: Secret raises $8.6 million Series A
#12It's a beautifully designed app with tons of attention of detail to tiny little things. How the hell you monetize it to turn $8.6m in to an even bigger pile of cash is beyond me though. I guess that's why i'm not an entrepreneur.
It used to be that investors said "I want a part of the next Compaq". Then it was "the next Google". What this shows is that investors now want to be a part of the next Instagram or WhatsApp. They are literally throwing away the notion of profitability or monetization. Now the model is to get as popular as possible as quickly as possible. If you win that lottery Facebook or Google will sink BILLIONS of dollars into y…
"They are literally throwing away the notion of profitability or monetization."
To be fair Google had no idea how they were going to monetize search for a significant amount of time.
I'd say the pivot is from usefulness / utility to entertainment / novelty.
Re: Secret raises $8.6 million Series A
#13It's a beautifully designed app with tons of attention of detail to tiny little things. How the hell you monetize it to turn $8.6m in to an even bigger pile of cash is beyond me though. I guess that's why i'm not an entrepreneur.
"I guess that's why i'm not an entrepreneur."
Yep. Attention is the most valuable commodity these days and Secret has certainly managed to obtain it. Ad-based monetization would be pretty easy...if they even want to try monetizing before getting much bigger.
Re: Secret raises $8.6 million Series A
#14The formula is:
1. Create a new app that's a slight variation of something popular that already exists.
2. Hype it like crazy.
3. Find someone clueless to buy, either a large corporation or have an IPO.
4. Repeat with the next idea.
It's basically the same model for hyping celebrities. Is Lady Gaga popular because she's a great singer, or because the media hypes her all the time? Similarly, is Secret popular because it's good, or because it's being promoted all the time?
Re: Secret raises $8.6 million Series A
#15It's hard to make anything that people want to open and use every day, that's why I commend the folks behind secret.
Re: Secret raises $8.6 million Series A
#16Secret may be hugely profitable someday.
Still, as for today, I wonder how we'll know when we've jumped the shark?
Re: Secret raises $8.6 million Series A
#17The formula is: 1. Create a new app that's a slight variation of something popular that already exists. 2. Hype it like crazy. 3. Find someone clueless to buy, either a large corporation or have an IPO. 4. Repeat with the next idea. It's basically the same model for hyping celebrities. Is Lady Gaga popular because she's a great singer, or because the media hypes her all the time? Similarly, is Secret popular because…
Let me know when you learned how to "Hype it like crazy".
Thanks
Re: Secret raises $8.6 million Series A
#18Anyone who's used the app can back me up when I say this:
It is one of the most beautifully designed apps I've ever seen. Every interaction adds to the functionality. The balance of beautiful and functional is amazing. Sure, many of the interactions may have been done before in other apps, but it's the whole package that blows me away.
The whole "LOL THEY AINT GON MAKE THE $$$$" is a tired argument. The more interesting conversation to be had centers around the design.
Re: Secret raises $8.6 million Series A
#19The formula is: 1. Create a new app that's a slight variation of something popular that already exists. 2. Hype it like crazy. 3. Find someone clueless to buy, either a large corporation or have an IPO. 4. Repeat with the next idea. It's basically the same model for hyping celebrities. Is Lady Gaga popular because she's a great singer, or because the media hypes her all the time? Similarly, is Secret popular because…
re: Lady Gaga, hype had something to do with it but she is also a phenomenal musician. Here's a video from before she was famous: https://www.youtube.com/watch?v=NM51qOpwcIM
Re: Secret raises $8.6 million Series A
#20If you can somehow validate these posted secrets as True of False, then it's worth every penny.