This is from 6 months ago... Did they ever actually do it, or was it just a stunt.
Sounds like an ad concept from an ad agency.
Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
11–20 of 37 posts
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#12More (such) instances of subliminal messaging: http://en.wikipedia.org/wiki/Instances_of_subliminal_message... and http://en.wikipedia.org/wiki/Subliminal_messages_in_popular_...
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#13More (such) instances of subliminal messaging: http://en.wikipedia.org/wiki/Instances_of_subliminal_message... and http://en.wikipedia.org/wiki/Subliminal_messages_in_popular_...
There is subliminal messaging then there is marketing that slaps you in the face.
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#14Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#15Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#16Hmmmm, pretty interesting and clever marketing technique!
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#17This is from 6 months ago... Did they ever actually do it, or was it just a stunt.
I recall hearing about this around 2-3 years ago. Unfortunately, I am unable to find the source.
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#18This sounds very similar to something that Hideo Kojima mentioned wanting to do for a PC game: "So maybe when you put it [the game] in your disk drive and you're playing for about fifteen minutes, the heat from the disk drive interacts with that chemical and creates a certain smell. It smells like blood or something like that," he said through a translator. "And when you pull it out you see like a dying message on th…
"I got yelled at for it and they didn't let me do it."
Sounds like banking corporate culture. :-)
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#19Isn't subliminal message marketing illegal now? I remember a hubbub about Pepsi a while back http://globalelitetv.files.wordpress.com/2013/07/pepsi_sex.j...
Re: Domino's Uses Pizza-Smelling Thermal Ink on Rented DVDs [video]
#20The BBC are gonna call dibs on this one.