This looks pretty cool as an idea. The pseudonyms and cartoons for all the developers is somewhat concerning, as a naturally suspicious person. I've been happy when I funded game projects by known successful teams (UberEnt, Garriott), but I'd be reluctant to fund someone who didn't have a track record or a real identity. (I just noticed if you dig into their FB page and such, you see stills from French TV interviews…
If you are only happy to fund celebrities, then what advantage do they have to show more pictures of their non-celebrity selves?
I mean, WTF is this (from their Kickstarter page):
Why should you trust us? The fate of our company and
its team depends on the success of this game.
Well, of course, but that doesn't do anything to substantiate why they should trust the project owners. The project owners might be complete idiots laying their company on the line for something they can't do, what reason has been given to think they can do it?Betting on people with a track record or demonstrable ability to finish a game is only smart.