"Subtle cues in the physical environment of companies such as Star Trek posters and video games lead to women being less interested in being a part of an organization when compared to a neutral office environment." It also self selects for women who dig video games and Star Trek. Liking those things are geek things, not guy things and contrary to popular belief, women that like those things do exist. Furthermore, I'm…
Speaking as a person with a fair chunk of experience managing software development, I find it difficult to believe that management's only choices are frat-boy culture or soul-sucking bland corporation.
I'll speak very frankly. When a company has a half dozen or a dozen employees, when a company is scrambling for traction, it can be a great motivator to have a strong insider culture. Steve Jobs hung a pirate flag up at the Macintosh offices for a reason.
But companies grow, and part of growing is, well, growing. You need to select from a larger pool of prospective employees. You need to bring in some new DNA instead of doubling up on the DNA you already have.
I can't speak to this specific company, but as a general principle, successful companies become less exclusive and possible--I am not speaking about Dropbox--less discriminatory as they grow.
If you want an example, look at Apple. It's hyper-successful, and famous for how hard they work at inclusiveness and tolerance.