How do we captitalize on this - we are getting 1500 downloads a day as a free app - what's the best way forwards - anyone with experience?
Create an (expensive) enterprise version and use your popularity as a vector to market it?
Our 1 week side project is a Best New App on the Mac Appstore - what now?
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Re: Our 1 week side project is a Best New App on the Mac Appstore - what now?
#12How do we captitalize on this - we are getting 1500 downloads a day as a free app - what's the best way forwards - anyone with experience?
It sounds like freemium is the best way to monetize this (although 1500 downloads a day isn't an absurd amount based on the numbers I've heard). Some ideas: * Charge for >3 minutes * Cap number of screencasts on the "free" tier (charge for >x screencasts) * Watermark/intro is free, without is paid * Hosted for a fee
* Cap resolution of output video for free tier
* Offer accelerated (OpenCL) encoding for paid tier only. Well, assuming encoding takes much time
* Expire free tier screencasts uploaded to your hosting service. Free tier expires after 48 hours, paid tier lasts forever
Re: Our 1 week side project is a Best New App on the Mac Appstore - what now?
#13This would be awesome for customer service reps who want to see exactly what the user is seeing. Main issue with current tools (remote viewing apps) is that they are often too slow and unreliable.
Re: Our 1 week side project is a Best New App on the Mac Appstore - what now?
#14How do we captitalize on this - we are getting 1500 downloads a day as a free app - what's the best way forwards - anyone with experience?
I have no experience in mac apps nor do I know if this already exists nor can I attest to the viability... but this is something I've wanted on one occasion before: Some sort of API so that developers can send requests to a user for a screencast. An example would be if I'm a customer service representative and I need a user to send a screencast of a problem they have, I could click "request screencast" in my helpdesk…
I had this idea too when I was in Tech Support at an ISP but concluded that walking a customer through installing the app would most likely be as difficult as having the customer explain what they saw.
Re: Our 1 week side project is a Best New App on the Mac Appstore - what now?
#15This would be awesome for customer service reps who want to see exactly what the user is seeing. Main issue with current tools (remote viewing apps) is that they are often too slow and unreliable.
One app that I have used in the past is Screenflow. Has a lot more functionality naturally, but is also expensive.
Re: Our 1 week side project is a Best New App on the Mac Appstore - what now?
#16Reach out to your customers and ask them. Follow the lean process to flesh out when/why people will pay for it.
Re: Our 1 week side project is a Best New App on the Mac Appstore - what now?
#17How do we captitalize on this - we are getting 1500 downloads a day as a free app - what's the best way forwards - anyone with experience?
Step #1: First get some sort of analytics telling you how people use the app, for how long, etc. Look for ways to get data on what people actually do with the thing so you can tell if there are points that cause it to stop being used.
Step #2: Start building a way to reach your audience. Look for ways to get people to sign up for a mailing list for updates, or some way to keep in touch.
Step #3: Increase engagement (if needed). Consider adding a quick non-intrusive splash/notification about new things in the app as they are released.
Step #4: Monetize, most likely via either a premium version or in-app purchases. You could allow simple paid upgrades for the more advanced features, akin to Paper for iOS. Make sure that you do not impinge on the original free functionality outside of what is necessary. 3 minute screencasts for free is a good way to do it, but I would add a watermark somewhere on the video in free versions.
Of course, these are all off-the-cuff recommendations so I would use a generous amount of salt when considering them. That said, I'm going to go download it now because the app could quickly become what I need for my business.
Thanks for making it :)
Re: Our 1 week side project is a Best New App on the Mac Appstore - what now?
#18How do we captitalize on this - we are getting 1500 downloads a day as a free app - what's the best way forwards - anyone with experience?
Please don't watermark the free version! Just keep it limited to 3 min.
Re: Our 1 week side project is a Best New App on the Mac Appstore - what now?
#19How do we captitalize on this - we are getting 1500 downloads a day as a free app - what's the best way forwards - anyone with experience?
It sounds like freemium is the best way to monetize this (although 1500 downloads a day isn't an absurd amount based on the numbers I've heard). Some ideas: * Charge for >3 minutes * Cap number of screencasts on the "free" tier (charge for >x screencasts) * Watermark/intro is free, without is paid * Hosted for a fee
More premium features:
export to various formats (flash, mov, gif, html embed, etc)
hosted videos with access control and email invites
advanced editing functionality (captions, effects, audio) and design templates
Re: Our 1 week side project is a Best New App on the Mac Appstore - what now?
#20Out of curiosity, how (or did you even) promote it?