Every single little thing he mentioned shouldn't be in the core product. Magento is not an all in one marketing, shop and aftersale solution; it is an eCommerce platform. Anything above/beyond that should be a plugin/separate solution.
Magento is dead – Merchants want a suite of marketing tools, not refactored code
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Re: Magento is dead – Merchants want a suite of marketing tools, not refactored code
#12The developer hostility in this is astounding.
Yeah, seriously. The entitlement. My favorite was > automated SEO using artificial intelligence;
A very fancy way of putting it, but something very common sense from a business perspective.
Re: Magento is dead – Merchants want a suite of marketing tools, not refactored code
#13Re: Magento is dead – Merchants want a suite of marketing tools, not refactored code
#14Earlier quoted context omitted.
Yeah, seriously. The entitlement. My favorite was > automated SEO using artificial intelligence;
Most likely he meant generating page keywords/description using the product name and details. A very fancy way of putting it, but something very common sense from a business perspective.
Even if the module providing a 'core' feature is written by Magento, it shouldn't be in the core project but should be treated just like any other 3rd party module.
Ultimately you want a core platform that is rock solid and extensible. That's what a good integrator then build out either from the low-end of just adding and configuring OTS modules to the high-end of bespoke modules.
Re: Magento is dead – Merchants want a suite of marketing tools, not refactored code
#15Every single little thing he mentioned shouldn't be in the core product. Magento is not an all in one marketing, shop and aftersale solution; it is an eCommerce platform. Anything above/beyond that should be a plugin/separate solution.
That's not the way the small businesses that use Magento think. They want one, all-singing all-dancing tool that does everything they could ever imagine wanting. And they never want to update it or maintain it or have to think about it.
Did I get close? :)
Re: Magento is dead – Merchants want a suite of marketing tools, not refactored code
#16Re: Magento is dead – Merchants want a suite of marketing tools, not refactored code
#17Every single little thing he mentioned shouldn't be in the core product. Magento is not an all in one marketing, shop and aftersale solution; it is an eCommerce platform. Anything above/beyond that should be a plugin/separate solution.
That's not the way the small businesses that use Magento think. They want one, all-singing all-dancing tool that does everything they could ever imagine wanting. And they never want to update it or maintain it or have to think about it.
The core platform should be one thing, and the features should all be 100% modular. If you want the all-singing all-dancing version then you could just have a config tool on the website to generate your specific bundle of core + features. Decoupling the features from the core allows the feature set so shift over time to track merchant expectations while still maintaining a solid platform to build upon.
Re: Magento is dead – Merchants want a suite of marketing tools, not refactored code
#18Also the EAV database was horrible to deal with.
Re: Magento is dead – Merchants want a suite of marketing tools, not refactored code
#19Earlier quoted context omitted.
That's not the way the small businesses that use Magento think. They want one, all-singing all-dancing tool that does everything they could ever imagine wanting. And they never want to update it or maintain it or have to think about it.
And they also want it to adapt to the changing needs of their business and the wider marketplace. Without upgrading, modifications, downtime, adjustments to how they work, or having to pay anything extra. Did I get close? :)
Re: Magento is dead – Merchants want a suite of marketing tools, not refactored code
#20Very unlike Wordpress this is hard. So you either shell out cash to outside developers (a healthy enough marketplace exists) or pay the price in learning how to program it yourself.
Enough decent materials on how to do this exist but it is definitely not aimed at weekend programmers.