The title is a bit "baity"/misleading. They were only advertising for Facebook "likes" - not clickthrus etc.
It should probably read, "We stopped advertising for likes on Facebook". To which we'd probably just nod or shrug.
We stopped advertising on Facebook
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Re: We stopped advertising on Facebook
#12I've spend quite a bit of money on facebook ads for various of my own businesses & clients & I've basically stopped everything for a few reasons. I can't rationalize playing FB's game anymore. With the recent decrease in page reach, you're basically paying double time for FB. Once to "get" the fans and then again to "reach" them. Sure, we saw an increase in site activity, but it was debatable whether or not that actu…
Today you have to spend money to get any of your posts shown on Facebook. I estimate that 2 percent of my audience ever see a post without paying to promote it.
If you don't pay for it, posts have to be "engaging," which is why link bait titles from BuzzFeed and Business insider always make it onto my news feed, but not posts from cool projects that I care about.
Re: We stopped advertising on Facebook
#13Facebook may be targeting more traditional big brand advertisers than it is small business advertisers (who need ads to convert to sales in a much tighter window). e.g., the Coca-Cola commercial you see on TV probably doesn't make a single person get up out of his chair, go grab his car keys, and drive to the store and buy a Coke. Yet, over time, get exposed to enough of those ads, and when it's time to buy, your han…
>> the Coca-Cola commercial you see on TV probably doesn't make a single person get up out of his chair, go grab his car keys, and drive to the store and buy a Coke. >> Yet, over time, get exposed to enough of those ads, and when it's time to buy, your hand instinctively goes for the one your brain is bombarded with ads for all day. I don't really think that has anything to do with it. At work we having both Coke and…
I'm not so sure, at least on the beer front. I grew up in St. Louis, home of Budweiser. Everything in the city is named after one of the members or former members of the city, and just about every event in the city is sponsored by Anheuser-Busch (owner of Budweiser). I have since left the city, but if I'm looking for cheap, crappy beer that's available at any bar, I reach for a Bud-something-or-other.
Re: We stopped advertising on Facebook
#14Nothing new to be honest — I figured out Facebook likes are useless when Facebook gave me 20€ or something like that for reaching first 100 likes; long story short — "likers" never actually did anything in my website, just liked it.
Exact same story here. Free £25 voucher for facebook advertising. Targeted a very specific niche in the London region. Got a few likes, the vast majority (more than 98%) were people way outside the demographic I targeted and it had zero impact on my click-throughs.
Re: We stopped advertising on Facebook
#15It's a pretty weak article, if they wanted to drive traffic to their site why were they focusing on getting likes rather than CTR ?
Doing internal FB advertising only really makes sense if you have a strong FB presence (i.e. Facebook game or if you push lots of sharable content via your FB page).
Re: We stopped advertising on Facebook
#16I've spend quite a bit of money on facebook ads for various of my own businesses & clients & I've basically stopped everything for a few reasons. I can't rationalize playing FB's game anymore. With the recent decrease in page reach, you're basically paying double time for FB. Once to "get" the fans and then again to "reach" them. Sure, we saw an increase in site activity, but it was debatable whether or not that actu…
How can it be debatable? Either your sales increased, or they did not increase. If your page views went up but your conversion rate dropped by the same amount, that would be worthless traffic. This is an honest question as why should we believe anything you say if you're not even doing the basic maths? Did you measure anything?
There's also the possibility that uptake was insignificant enough to be indistinguishable from organic growth.
Re: We stopped advertising on Facebook
#17Likes for the sake of likes are meaningless. The value of the whole Like system is that it gives you some notion of brand reach and adoption. You undermine that with programs specifically designed to drive Likes.
Facebook encourages programs like this because they make money off of them. But they're a sucker's game; internet marketing is still internet marketing and people who are good at it know how to assess the value of an online marketing campaign with cold numerical efficiency.
Google's advertising system is still far superior to Facebook's because it's built in such a way that Google makes more money when their advertisers make more money. Facebook still has yet to find a way to show real ROI in the way that Google does. I think they will eventually, but right now their mantra is that social marketing is different than online marketing.
Re: We stopped advertising on Facebook
#18Back in the old days, businesses advertised in order to sell their product. Anyone still doing that?
Re: We stopped advertising on Facebook
#19Back in the old days, businesses advertised in order to sell their product. Anyone still doing that?
Back in the old days, businesses sold a product. Anyone still doing that?
Re: We stopped advertising on Facebook
#20Earlier quoted context omitted.
>> the Coca-Cola commercial you see on TV probably doesn't make a single person get up out of his chair, go grab his car keys, and drive to the store and buy a Coke. >> Yet, over time, get exposed to enough of those ads, and when it's time to buy, your hand instinctively goes for the one your brain is bombarded with ads for all day. I don't really think that has anything to do with it. At work we having both Coke and…
I'm not so sure, at least on the beer front. I grew up in St. Louis, home of Budweiser. Everything in the city is named after one of the members or former members of the city, and just about every event in the city is sponsored by Anheuser-Busch (owner of Budweiser). I have since left the city, but if I'm looking for cheap, crappy beer that's available at any bar, I reach for a Bud-something-or-other.
Sorry, I feel compelled by the Holy Spirit of drinkability:
This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness, and a drinkability you will find in no other beer at any price. Brewed by our original all natural process using the choicest Hops, Rice and Best Barley Malt.