was it just me, or were the comments on that story unreadable until highlighted?
Why Microsoft's "Scroogled" Campaign Is Childish
11–20 of 80 posts
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#12> it was actually later proven that Bing brings many of its results from Google's search engine What's he talking about? Making this claim without a cite is annoying. Making copy-and-paste not work so I couldn't even copy and paste it here is even more annoying.
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#13This is the company that shamed its own customers by calling them "dinosaurs" for not upgrading to new versions of Office. In a multi-million dollar advertising campaign.
When it comes to their marketing, absolutely nothing surprises me any more.
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#14> it was actually later proven that Bing brings many of its results from Google's search engine What's he talking about? Making this claim without a cite is annoying. Making copy-and-paste not work so I couldn't even copy and paste it here is even more annoying.
Edit: Apologies, the same link has been posted above, we posted at approximately the same time, I'm leaving this here to avoid a [deleted].
http://googleblog.blogspot.co.uk/2011/02/microsofts-bing-use...
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#15Thanks, Captain Obvious. Now that we've established that the campaign is childish, can we move on to the question of whether it's working? I viewed the "Mac vs. PC" Apple ads to be a bit childish (and it's almost all Macs and iOS at our house), but folks seemed to like them. Can the same be said for "Scroogled"? Of the one or two I've seen, I think I'd go out of my way to avoid the MSFT product out of spite. But that's just me. Maybe my judgement of what people like is as poor as it was for the Apple campaign.
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#16> it was actually later proven that Bing brings many of its results from Google's search engine What's he talking about? Making this claim without a cite is annoying. Making copy-and-paste not work so I couldn't even copy and paste it here is even more annoying.
[deleted]
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#17Did anyone really need convincing that the Scroogled campaign was childish? This campaign is so bad, it's going to be used in case studies for years to come. We're literally looking at history in the making with this campaign. If MSFT declines in the coming years, this will be regarded as a signal of the beginning of the end. If they improve, this will be regarded as a "darkest before the dawn" moment. There are plen…
I came here to say the same.
It seems that chrome books are sooo good that MS feels sooo scared that they have lost all dignity, and now spend big money in a joke that is not funny but actually quite revealing of their sad situation.
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#18I think I'd be less bothered by the campaign if they weren't selling merchandise. For some reason, that seems to be the tipping point for me. The campaign is idiotic and now seemingly hypocritical but the attempt to market merchandise just feels weirdly desperate.
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#19Great. I hope Microsoft goes after Google even more. SkyDrive blows away GDrive. Windows tablets are coming into their own right, while Android is pretty much "meh" these days. Google flails away aimlessly with their chromeOS strategy, all the while doing lots of evil (with Eric Schmidt on the board still how can it not).
Re: Why Microsoft's "Scroogled" Campaign Is Childish
#20Thanks, Captain Obvious. Now that we've established that the campaign is childish, can we move on to the question of whether it's working? I viewed the "Mac vs. PC" Apple ads to be a bit childish (and it's almost all Macs and iOS at our house), but folks seemed to like them. Can the same be said for "Scroogled"? Of the one or two I've seen, I think I'd go out of my way to avoid the MSFT product out of spite. But that…
Exactly. Let's compare apples and oranges and make outrageous points that don't even matter. My guess is that's what good marketing is.