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Bevel - A Better Shaving System

getbevel.com

11–20 of 28 posts

Re: Bevel - A Better Shaving System

#11
nothing new here. i've been applying shaving soap with a badger hair brush and using a safety razor for years.

i guess startups are at the point where reintroducing "old" technology is the new thing? this market is FLOODED with competition, good luck.

Re: Bevel - A Better Shaving System

#12
post #9
post #8

Who is this "we" that the website and the video reference? It might be nice if they more precisely defined their target customer. I got into safety razor shaving in high school. It feels pretty nice, looks classy, and is a lot cheaper than Mach5 or whatever they are selling now. Now I just use an electric shaver because it's so much faster.

My assumption is their target market is the African American community. It looks like a razor specifically designed for the face of an African American man.

wow, you're ignorant. it's a safety razor.

Re: Bevel - A Better Shaving System

#13

$60 for a starter kit for the safety razor, brush and some cosmetics. $30/month thereafter for... I dunno. More cosmetics and some spare blades, I guess. $60 for the starter kit doesn't sound insane, to be fair... For what it's worth, I got a perfectly good safety razor and some blades shipped from Hong Kong via eBay for $10-$12. Works like a charm.

$30/month is insanity. You can get high quality creams for much less.

Re: Bevel - A Better Shaving System

#14
post #7

I thought there were rules against spam? This is a pretty version of the safety razor. Yes, they work well. Yes, they cause fewer ingrown hairs. No, they don't last as long as multi-blades. No, they don't work on as scruffy a beard. No, this isn't the only place that sells them you can get any number of these at Walgreen's.

I thought this might be interesting and relevant to HN as the first product of a new startup with the goal of expanding into a full fledged CPG company out of SV.

I also thought the launch, marketing and focus on men and women of color were interesting. Maybe I should have posted this link instead which provides some extra context

http://allthingsd.com/20131218/tristan-walkers-next-act-buil...

Re: Bevel - A Better Shaving System

#15
post #8

Who is this "we" that the website and the video reference? It might be nice if they more precisely defined their target customer. I got into safety razor shaving in high school. It feels pretty nice, looks classy, and is a lot cheaper than Mach5 or whatever they are selling now. Now I just use an electric shaver because it's so much faster.

This line would certainly work for anyone. But "we" is referring to those prone to getting razor bumps and irritation in general from other shaving tools & products. This issue disproportionately plagues folks with coarse/curly hair and consequently 80% of black men.

Re: Bevel - A Better Shaving System

#16
post #12
post #9

Earlier quoted context omitted.

My assumption is their target market is the African American community. It looks like a razor specifically designed for the face of an African American man.

wow, you're ignorant. it's a safety razor.

Yes, but the language of the ad pretty clearly targets black people. Maybe the razor itself isn't particularly innovative, but perhaps the rest of the "system" offers some benefits. There already exist many "black" shaving products that claim to help reduce razor bumps and ingrown hairs.

Re: Bevel - A Better Shaving System

#17
post #3

It's a safety razor? http://en.wikipedia.org/wiki/Safety_razor

I was thinking the same - no real information on the site, but I did notice that the guy flipped the razor when performing a second pass? Probably just the video showing it is double sided just like a safety razor.

Yeah, I normally do two swipes then rinse to get rid of my manly beard deposits.

Re: Bevel - A Better Shaving System

#18
post #7

I thought there were rules against spam? This is a pretty version of the safety razor. Yes, they work well. Yes, they cause fewer ingrown hairs. No, they don't last as long as multi-blades. No, they don't work on as scruffy a beard. No, this isn't the only place that sells them you can get any number of these at Walgreen's.

> No, they don't work on as scruffy a beard

I really like safety razors for scruffy beards. The only more effective alternative would be a straight razor.

> you can get any number of these at Walgreen's.

FWIW, Not sure this is actually true. I'm pretty sure no mass market retailer sells safety razors anymore in store. It's been that way for many years. In fact, the last time I checked, none of my local walgreens, CVS, or walmarts, even sell DE blades in store. That could change if this becomes popular again.

Re: Bevel - A Better Shaving System

#19
post #9
post #8

Who is this "we" that the website and the video reference? It might be nice if they more precisely defined their target customer. I got into safety razor shaving in high school. It feels pretty nice, looks classy, and is a lot cheaper than Mach5 or whatever they are selling now. Now I just use an electric shaver because it's so much faster.

My assumption is their target market is the African American community. It looks like a razor specifically designed for the face of an African American man.

That's a very good target Market. Some people with African genetics tend to develop a lot of scar tisses from otherwise miner nicks.

http://www.nhs.uk/Livewell/skin/Pages/Keloidscarring.aspx

Re: Bevel - A Better Shaving System

#20
post #7

I thought there were rules against spam? This is a pretty version of the safety razor. Yes, they work well. Yes, they cause fewer ingrown hairs. No, they don't last as long as multi-blades. No, they don't work on as scruffy a beard. No, this isn't the only place that sells them you can get any number of these at Walgreen's.

> No, they don't work on as scruffy a beard I really like safety razors for scruffy beards. The only more effective alternative would be a straight razor. > you can get any number of these at Walgreen's. FWIW, Not sure this is actually true. I'm pretty sure no mass market retailer sells safety razors anymore in store. It's been that way for many years. In fact, the last time I checked, none of my local walgreens, CVS…

You'd be wrong. http://www.walgreens.com/search/results.jsp?Ntt=safety+razor
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