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Failed HN Launch vs. Reddit Paid Advertising: Which Converts Better

startops.namecast.net

11–20 of 61 posts

Re: Failed HN Launch vs. Reddit Paid Advertising: Which Converts Better

#11
post #9

I don't think /r/programming was the correct choice for this campaign. I would think that the web development subs and even the sysadmin subs would be a better place for this stuff.

I'd be willing to try again on more dev and devops related subs, though the audience reach is a bit smaller there.

Re: Failed HN Launch vs. Reddit Paid Advertising: Which Converts Better

#13
I'm currently (attempting to) use reddit advertising, and I'm quite confused by how it works. I purchased all of the available impressions for a given subreddit over the next 4 days, but I've yet to actually see my ad (or any other ad for that matter) displayed despite reddit indicating 800 impressions.

Re: Failed HN Launch vs. Reddit Paid Advertising: Which Converts Better

#14
post #12

I like the idea and would've offer it for my company, but we have 200+ domains so your plans little off.

vittore - ping us and maybe we can discuss? i'd like to hear more about your use case at least. You can hit us up at support at namecast dot net, or just log in, start your free trial and ping us via the support button.

Re: Failed HN Launch vs. Reddit Paid Advertising: Which Converts Better

#15
post #7

If your launch on HN fails to get any votes in the first 5-10 minutes, and you feel your post has significant merit for the community, your best course of action is to just delete the submission and try again.

I have posted before and got no attention, I started getting attention after I changed the title. Truth is, you got to make the title as attractive since that's all users are seeing here. If the post was Show HN: "product name" then I wouldn't click it since I don't know if it'll be a waste of time.

Interestingly, a few startups have been putting "Show HN" in their titles even when it's especially unwarranted (i.e. a product that's been on the market a long time) for that Hacker News SEO.

Re: Failed HN Launch vs. Reddit Paid Advertising: Which Converts Better

#16
post #7

Earlier quoted context omitted.

I have posted before and got no attention, I started getting attention after I changed the title. Truth is, you got to make the title as attractive since that's all users are seeing here. If the post was Show HN: "product name" then I wouldn't click it since I don't know if it'll be a waste of time.

Interestingly, a few startups have been putting "Show HN" in their titles even when it's especially unwarranted (i.e. a product that's been on the market a long time) for that Hacker News SEO.

I counted at least two sites and one twitter bot that automatically culled "Show HN" posts and gave us traffic. Nice bump.

Re: Failed HN Launch vs. Reddit Paid Advertising: Which Converts Better

#18
On our website, http://clara.io, we found that HN sent us about 8000 hits the day we were hovered around item 15.

In general, our conversion rate from visit to signup is around 30% but with HN traffic it was significantly lower, around ~8% for that burst of traffic. Obviously, HN is not our target demographic of users.

We do not have a paying option, thus we only have the front end conversion number at this point.

Re: Failed HN Launch vs. Reddit Paid Advertising: Which Converts Better

#19
With such a small sample size, I generally tend to shy away from speaking of results in percentages. Stating the results as "5 conversions from 26 visits" keeps things in perspective. I appreciate the insight into your experience, but the sample size is way too low to draw meaningful general conclusions.

Re: Failed HN Launch vs. Reddit Paid Advertising: Which Converts Better

#20

On our website, http://clara.io , we found that HN sent us about 8000 hits the day we were hovered around item 15. In general, our conversion rate from visit to signup is around 30% but with HN traffic it was significantly lower, around ~8% for that burst of traffic. Obviously, HN is not our target demographic of users. We do not have a paying option, thus we only have the front end conversion number at this point.

OT to OP, I hadn't seen your site before.

It is really cool! I'm teaching kids to code games and I really like using browser based tools as it makes it easier for kids to practice at home and I don't have to worry about specific OS's and hardware.

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