We were looking at adding Bitcoin to our startup but worried about the volatility. What if all our customers paid in Bitcoin and it crashed? The reverse is also true - we might gain upside if the price continues to Skyrocket - but how do you protect yourself from this?
However, some businesses currently could suffer if they accepted Bitcoin due to it's volatily. If you're selling SAAS your cost is tiny so accepting a more +EV payment currency is probably beneficial.
However if you're selling physical widgets on very slim margins and don't have anything in place to reduce your exposure via quick selling of Bitcoin, and cashflow is/could be an issue it's probably not suitable.