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Starbucks, Coffee, and Coworking

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Re: Starbucks, Coffee, and Coworking

#11

Post by antiismist »

eddylu wrote: post #3

Funny, I just wrote a blog post yesterday about our extreme bootstrapping ways at Starbucks titled "Two Guys One Cup". We have free wifi because one of us has AT&T DSL at home (and you can log in with multiple laptops at the same time) and we sometimes bring seat cushions to make the chairs more comfortable. http://grubwithus.blogspot.com

You can get free wifi at starbucks without any AT&T setup at home. The steps:

- buy a starbucks gift card ($5 minimum)

- register the giftcard online

- use the registration info when prompted when you connect to the network at SBUX.

- you must make at least one purchase each month on the giftcard, e.g. a tall coffee for $1.50.

- you can only use two MAC addresses on that card. Otherwise they'll lock your account, but you can call and get it unlocked.

- with said giftcard you also get free refills and free flavorings of some type too, even if you don't use the giftcard to buy the coffee in the first place.

I go to starbucks pretty much every day and that's how I get online there.

Re: Starbucks, Coffee, and Coworking

#12

Post by mediaman »

Raphomet wrote: post #8
menloparkbum wrote: post #7

Earlier quoted context omitted.

Coffee, power outlets, a price that isn't ridiculous like the current co-working spaces in SF. Maybe some sort of programming quiz to keep out the weird "social media consultant" crowd. Also 24 hour access. Most (all?) coffee shops in SF close too early.

Yeah, the prices are hard to justify. I don't have $300 or $400 to spend every month on top of rent money. All the co-working spaces I've visited here seem like nice places to work, each with its own individual culture and network, but the price tag is unfeasible for unfunded bootstrappers.

$300 isn't very much when you look at the loaded costs of setting up and running a coop. Offices are expensive.

And if not an office, I'm not sure how one would ever create a 24 hour coffee shop. A typical Starbucks lives off of customers who spend $100/mo and take up no room -- $5/latte by 20 working days and five minutes in and out. How would some coffee shop ever survive by charging three times as much for someone who takes up 100 times more time lounging around in chairs?

Re: Starbucks, Coffee, and Coworking

#13

Post by wallflower »

eddylu wrote: post #3

Funny, I just wrote a blog post yesterday about our extreme bootstrapping ways at Starbucks titled "Two Guys One Cup". We have free wifi because one of us has AT&T DSL at home (and you can log in with multiple laptops at the same time) and we sometimes bring seat cushions to make the chairs more comfortable. http://grubwithus.blogspot.com

You might find this entertaining, if you have not already seen it.

171 Starbucks

http://www.youtube.com/watch?v=CwYxuV2dVzw

Re: Starbucks, Coffee, and Coworking

#14

Post by patio11 »

menloparkbum wrote: post #7
jimboyoungblood wrote: post #6

I've been thinking about opening a cafe/coworking place in SF with some friends. Which of the following would make you most want to work there? - great coffee - plentiful power outlets - comfortable seating - community (presence of other hackers/entrepreneurs)

Coffee, power outlets, a price that isn't ridiculous like the current co-working spaces in SF. Maybe some sort of programming quiz to keep out the weird "social media consultant" crowd. Also 24 hour access. Most (all?) coffee shops in SF close too early.

a price that isn't ridiculous

I used to work in a (government-funded) technology incubator, and have heard some of the discussions behind pricing spacing.

It makes no difference to the incubator whether space costs $50 a month, $200 a month, or $1,000 a month. We didn't go with $1,000 because that would make us price-uncompetitive with other feasible options in the region. We didn't go with $50 because we thought our core client group does not want to be bothered by people who think $200 is a lot of money.

Looking at the diversity among people working in San Fransisco, have you perhaps considered that the ridiculous price is designed to keep out the weird startup crowd? From the perspective of, say, a civil engineering consultant, an unemployed 21 year old in jeans and a T-shirt who has had three consecutive all-nighters since his last shower might not be the ideal coworking companion.

Re: Starbucks, Coffee, and Coworking

#15

Post by rufo »

antiismist wrote: post #11
eddylu wrote: post #3

Funny, I just wrote a blog post yesterday about our extreme bootstrapping ways at Starbucks titled "Two Guys One Cup". We have free wifi because one of us has AT&T DSL at home (and you can log in with multiple laptops at the same time) and we sometimes bring seat cushions to make the chairs more comfortable. http://grubwithus.blogspot.com

You can get free wifi at starbucks without any AT&T setup at home. The steps: - buy a starbucks gift card ($5 minimum) - register the giftcard online - use the registration info when prompted when you connect to the network at SBUX. - you must make at least one purchase each month on the giftcard, e.g. a tall coffee for $1.50. - you can only use two MAC addresses on that card. Otherwise they'll lock your account, but…

Isn't there supposed to be a two hour limit? That's what AT&T/Starbucks claims, anyway...

Re: Starbucks, Coffee, and Coworking

#16

Post by edrtfgdr »

mediaman wrote: post #12
Raphomet wrote: post #8

Earlier quoted context omitted.

Yeah, the prices are hard to justify. I don't have $300 or $400 to spend every month on top of rent money. All the co-working spaces I've visited here seem like nice places to work, each with its own individual culture and network, but the price tag is unfeasible for unfunded bootstrappers.

$300 isn't very much when you look at the loaded costs of setting up and running a coop. Offices are expensive. And if not an office, I'm not sure how one would ever create a 24 hour coffee shop. A typical Starbucks lives off of customers who spend $100/mo and take up no room -- $5/latte by 20 working days and five minutes in and out. How would some coffee shop ever survive by charging three times as much for someone…

Someone occupying an otherwise empty chair has zero marginal cost. In fact to a restaurant, people at tables has a negative cost just before the busy period - would you pick an empty restaurant? People in a starbucks at non-peak hours aren't a problem and may even attract other customers.

Re: Starbucks, Coffee, and Coworking

#17

Post by lsb »

derefr wrote: post #10
mediaman wrote: post #9

Earlier quoted context omitted.

Indeed, what's so curious about this article is that Starbucks was the poster child for selling the experience versus the coffee, and has been used in many case studies to demonstrate exactly that point.

I think the idea is that, basically, the Starbucks "experience" is what city life in general now feels like for these people. Starbucks is no longer differentiating on personality, because now everything else is just like Starbucks . they need a new schtick.

Exactly; and ironically enough, more indie coffeeshops have opened up recently precisely because Starbucks set their price point expectations so high that they get good margins out of it, versus $1 drip coffee.

Re: Starbucks, Coffee, and Coworking

#18

Post by edrtfgdr »

jakarta wrote: post #2

I kind of think of Starbucks as that early innovator that did a lot of footwork, (massively) introducing something new to consumers, that was ultimately destroyed by new entrants in the market. Think what AOL did with home internet access. Starbucks made coffee not just something for adults/people who work but really brought it to a broader group of people with things like Frappuccinos. As a result, they kind of did…

They simply pretend to be a new startup. Think up a new name and a new image to compete/compliment starbucks and open stores nearby. Only the stock analysts need know they have the same owner.

Then all the kids who are too cool for starbucks can go to new-cool-bucks, dispising the people who go to starbucks - while putting money in their pocket. It's like people who are too rich to buy VW but will happily drive an Audi.

Re: Starbucks, Coffee, and Coworking

#19

Post by graywh »

antiismist wrote: post #11
eddylu wrote: post #3

Funny, I just wrote a blog post yesterday about our extreme bootstrapping ways at Starbucks titled "Two Guys One Cup". We have free wifi because one of us has AT&T DSL at home (and you can log in with multiple laptops at the same time) and we sometimes bring seat cushions to make the chairs more comfortable. http://grubwithus.blogspot.com

You can get free wifi at starbucks without any AT&T setup at home. The steps: - buy a starbucks gift card ($5 minimum) - register the giftcard online - use the registration info when prompted when you connect to the network at SBUX. - you must make at least one purchase each month on the giftcard, e.g. a tall coffee for $1.50. - you can only use two MAC addresses on that card. Otherwise they'll lock your account, but…

http://www.starbucks.com/retail/wireless.asp

On session per day, limited to 2 hours.

https://www.starbucks.com/cardrewards/default.asp

Re: Starbucks, Coffee, and Coworking

#20

Post by cdr »

pradocchia wrote: post #5

Speaking of K-cups and single serve coffee, I recently discovered the Italian moka pot. Wow! Simple, easy to clean, makes good coffee.

I loved my Moka for awhile, but in the end it lost out to the ease of the k-cup machine at work. Most days I just don't want to spend 8-10 minutes making a cup (between prep, brewing, and cleanup).
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