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Our Logo Looks Like Underpants: A Case Study in Internationalization

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11–20 of 115 posts

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#13

I have to admit I'm from the UK and I saw exactly that. Why?!

Could be basque the title suggested it?

Note: I miss typed "because", and the spelling suggestion was "basque". Given I like an amusing typo, and the given subject, I simply had to leave it as is....

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#16
What is wrong with people thinking the logo looks like underwear? I am willing to bet people are more likely to remember the logo and company. I remember when everyone was making fun of the name "Wii", but I would be surprised if that name, which generated free publicity, did not help Nintendo.

If the logo reminded people of genocide, okay change it. But underwear? Seems like a good thing to me since they might remember it better.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#17
The site chooses to use the type of social media buttons that tracks users, puts them in a fixed position, and, on my browser, the buttons obscure part of the text. I don't stick around long enough on sites like this to read any articles.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#19
post #16

What is wrong with people thinking the logo looks like underwear? I am willing to bet people are more likely to remember the logo and company. I remember when everyone was making fun of the name "Wii", but I would be surprised if that name, which generated free publicity, did not help Nintendo. If the logo reminded people of genocide, okay change it. But underwear? Seems like a good thing to me since they might remem…

As they stated, they didn't want Twitter search results for their brand to be littered with underwear jokes.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#20
post #19
post #16

What is wrong with people thinking the logo looks like underwear? I am willing to bet people are more likely to remember the logo and company. I remember when everyone was making fun of the name "Wii", but I would be surprised if that name, which generated free publicity, did not help Nintendo. If the logo reminded people of genocide, okay change it. But underwear? Seems like a good thing to me since they might remem…

As they stated, they didn't want Twitter search results for their brand to be littered with underwear jokes.

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