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Domains4Good: Redirect your unused domains to social causes

domains4good.org

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Re: Domains4Good: Redirect your unused domains to social causes

#13

Like antibiotic resistance bacteria, if you continue to flood the internet with begging, people will become completely immune to those types of requests (no matter what the cause or how worthy they might be).

I agree. I used to almost always consider giving at least something to a cause I deemed worthy when I was approached by someone soliciting for donations, but now that I can't walk down market street without being harassed. Now I just tend to just shut everyone out as a result.

Re: Domains4Good: Redirect your unused domains to social causes

#14

It's a neat idea, but I'd be interested to see at what rate these redirected visitors actually do anything on the sites they land on. I know that if I click a link and find something unrelated to what I was looking for, I general close the tab pretty immediately.

Amy here, one of the creators. Great point, and there will be some self-reporting necessary here since we obviously don't have access to anyone's Google Analytics. If you have submitted domains through the site, please let us know how it's working for you! The referrer should show as domains4good.org. A/B testing the copy/design of the interstitial page before the redirect is also something we can test in the future to see what encourages people to stick around the longest. Thanks for the comments.

Re: Domains4Good: Redirect your unused domains to social causes

#15
post #14

It's a neat idea, but I'd be interested to see at what rate these redirected visitors actually do anything on the sites they land on. I know that if I click a link and find something unrelated to what I was looking for, I general close the tab pretty immediately.

Amy here, one of the creators. Great point, and there will be some self-reporting necessary here since we obviously don't have access to anyone's Google Analytics. If you have submitted domains through the site, please let us know how it's working for you! The referrer should show as domains4good.org. A/B testing the copy/design of the interstitial page before the redirect is also something we can test in the future…

Amy et al, very cool. Would be great if this could be used to really boost SEO for the featured nonprofit's keywords over time. Maybe pull some content keywords from the featured site for link juice and then create archived pages for the previous nonprofits. Like /handup -> http://handup.us ???

Re: Domains4Good: Redirect your unused domains to social causes

#17

Like antibiotic resistance bacteria, if you continue to flood the internet with begging, people will become completely immune to those types of requests (no matter what the cause or how worthy they might be).

Sounds true and I would have expected the same with Television / movie commercials, that people will stop buying those brands. But most of the people go to supermarkets and buy the product that are familiar.

This could happen here also. Creating a familiarity. So even if a person is initially irritated, after a month when he / she goes to make a donation, it would be to a charity that is familiar than a completely unknown one.

Re: Domains4Good: Redirect your unused domains to social causes

#19
post #14

Earlier quoted context omitted.

Amy here, one of the creators. Great point, and there will be some self-reporting necessary here since we obviously don't have access to anyone's Google Analytics. If you have submitted domains through the site, please let us know how it's working for you! The referrer should show as domains4good.org. A/B testing the copy/design of the interstitial page before the redirect is also something we can test in the future…

Amy et al, very cool. Would be great if this could be used to really boost SEO for the featured nonprofit's keywords over time. Maybe pull some content keywords from the featured site for link juice and then create archived pages for the previous nonprofits. Like /handup -> http://handup.us ???

Interesting idea, and I agree there's a lot more we could do to better support the social causes on-site vs. just the general domain redirects. We created this all in a weekend at the #hack4good hackathon in SF, so what you're seeing now is just the beginning.

Re: Domains4Good: Redirect your unused domains to social causes

#20
post #9

Very neat idea. Maybe you can convince some of the registrars to make this a choice instead of the standard domain parking pages.

On it. Have a couple requests about to registrars as well as to Rackspace for hosting. We redirected 6X the number of unique visitors today through unused domains than Facebook generated at launched.
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