11–20 of 36 posts
Most of these inventory-financing deals for physical products seem like they would be much better dealt with via loans, unless the equity stake is really more of a quid-pro-quo for whatever connections the sharks have.
I love the few episodes I've seen so far.
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Thanks for sharing this. It really does seem like it is all about execution and not the idea in this particular case. The get one free to start is directly tied to conversions, minimal features versus added features tied to profitability. And above all the App has to be super dead simple to use. Given that the ideal monetization would be a 'refillable' credit card type deal where you work off your balance and 'refill…
Yeah, the majority of my app's revenue is from bulk-credit orders, so people drop $20-40 at a time to buy in bulk. Most of them don't use all their credits actually, and I'd guess this is probably in my favor in the long run vs. getting them to keep coming back since that is essentially all profit. (If credits expire.) Here's the thing though. If you assume that you need to give someone a free card, which I'm all but…
Unless the recipient provides some sort of feedback the sender doesn't really get anything to show for it. This could also let the sender see the quality of product sent. You could limit it to just the first card sent to limit your cost increase.
Interesting. I've seen a few seasons of this and the international versions, and found it odd how different valuation works compared to with valley VCs.
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Yeah, the majority of my app's revenue is from bulk-credit orders, so people drop $20-40 at a time to buy in bulk. Most of them don't use all their credits actually, and I'd guess this is probably in my favor in the long run vs. getting them to keep coming back since that is essentially all profit. (If credits expire.) Here's the thing though. If you assume that you need to give someone a free card, which I'm all but…
Assuming the marginal cost of printing an extra card is fairly small, have you considered sending a copy of the card to the sender? Unless the recipient provides some sort of feedback the sender doesn't really get anything to show for it. This could also let the sender see the quality of product sent. You could limit it to just the first card sent to limit your cost increase.
The only reason I'm skeptical is that I'm already contacting people after a few days to follow up with them how their order went, so I'm unsure how much more upside there is to interacting with senders more post-free card.
The other two problems is you've now doubled your acquisition cost so it'd need to at least double your return rate to be worthwhile. Also you'd need to get people to enter their own address which will reduce your top-funnel conversion rate, but this isn't really a huge deal in the long run if you assume you can drive users cheaply to the app.
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Assuming the marginal cost of printing an extra card is fairly small, have you considered sending a copy of the card to the sender? Unless the recipient provides some sort of feedback the sender doesn't really get anything to show for it. This could also let the sender see the quality of product sent. You could limit it to just the first card sent to limit your cost increase.
This is a pretty cool idea. I had considered it but not deeply enough in that it would likely increase the rate at which customers ended up returning which is the key metric. I might give it a shot, since it's easy. The only reason I'm skeptical is that I'm already contacting people after a few days to follow up with them how their order went, so I'm unsure how much more upside there is to interacting with senders mo…
Interesting. I've seen a few seasons of this and the international versions, and found it odd how different valuation works compared to with valley VCs.
Shark Tank also takes 2% stake regardless if they get funded or not.
[1]http://www.forbes.com/sites/jjcolao/2013/06/13/is-shark-tank...
Does anyone watch "The Profit" on NBC? I love the few episodes I've seen so far.