Google rebrand experiment • Hacker News Board

Re: Google rebrand experiment

#11

Post by herbig » Thu, Sep 19, 2013, 2:49 PM UTC

"LOOKS AWESOME!" - https://news.ycombinator.com/item?id=6406898

Re: Google rebrand experiment

#12

Post by jamesdelaneyie » Thu, Sep 19, 2013, 2:52 PM UTC

That is some poor typography. Although, I do like that the designer bothered put his new logo on the pillows in the last shot [1] Still, doesn't save the way the logo is fighting with that infinity concept.

[1]http://behance.vo.llnwd.net/profiles4/205169/projects/108816...

Re: Google rebrand experiment

#13

Post by josefresco » Thu, Sep 19, 2013, 2:53 PM UTC

The only redeeming factor of this particular branding excessive is that the author rendered the logo in a diverse range of situations.

While mostly just fun, these types of branding projects bring to mind the question of how often to modern branding. If you evolve your branding using the latest design trends, does is damage the long term image and recognizability of the brand?

Re: Google rebrand experiment

#14

Post by cheery » Thu, Sep 19, 2013, 2:54 PM UTC

Microsoft quality.

Re: Google rebrand experiment

#15

Post by Touche » Thu, Sep 19, 2013, 3:02 PM UTC

http://behance.vo.llnwd.net/profiles4/205169/projects/108816...

The original myTouch 3G was my favorite phone of all time. It's really sad that trackballs have gone out of style. At the time it felt like having a trackball was saying the touchscreen experience must not be that good, I suppose. Even though this phone was very plastic, it felt cheap but not too cheap. Just thinking about this phone makes me want to buy one and install a JB rom on it but I'm guessing the experience would be pretty bad. Sigh.

Re: Google rebrand experiment

#16

Post by plq » Thu, Sep 19, 2013, 3:06 PM UTC

The result ends up communicating "infinity" not "global". And there's nothing infinite about Google, I'd say.

Re: Google rebrand experiment

#17

Post by jetblackio » Thu, Sep 19, 2013, 3:08 PM UTC

Looks a bit too similar to Opscode's logo for my taste:

http://www.juliandunn.net/wp-content/uploads/2013/03/opscode...

Re: Google rebrand experiment

#18

Post by 14113 » Thu, Sep 19, 2013, 3:13 PM UTC

bazzargh wrote: post #7

That new OO looks way, way too much like Google are now owned by Mastercard.

I hate the kerning. The OO just doesn't fit with the rest of the logo in the slightest.

Re: Google rebrand experiment

#19

Post by yangyang » Thu, Sep 19, 2013, 3:22 PM UTC

I kept reading it as "Gcogle" - not great.

Re: Google rebrand experiment

#20

Post by simonebrunozzi » Thu, Sep 19, 2013, 3:27 PM UTC

This is good work. Well done.