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Stepping Out of the Search Box

bing.com

11–16 of 16 posts

Re: Stepping Out of the Search Box

#11
This was exciting at the beginning.

"stepping out of the confines of the search box"

"reinventing search"

... what could this new search be? how will it work? is bing finally innovating and thinking for itself?

No. No.

Turns out they just designed a new logo.

Re: Stepping Out of the Search Box

#13
post #11

This was exciting at the beginning. "stepping out of the confines of the search box" "reinventing search" ... what could this new search be? how will it work? is bing finally innovating and thinking for itself? No. No. Turns out they just designed a new logo.

Hey, man it's innovative! Just like those cool new frameworks that read JSON! And that cool stickers from Trello! Artificial intelligence that can read your mind? State of the art voice recognition? Pfft.. forget that.

Re: Stepping Out of the Search Box

#14
post #3

It always felt like Microsoft was chasing after markets that people are trying to leave. Bing trying to replace google search while google is desperately trying to expand their source of income by looking elsewhere while Facebook eats into their google's advertising revenue. Which makes the last paragraph especially interesting. Insights. Have Microsoft finally figured that search doesn't have much revenue in there t…

Can you give me a concrete example on how all that data can be beneficial to the entertainment industry?

Re: Stepping Out of the Search Box

#15
Justification for new logos seem to be given by placing the logo on a grid and using straight lines to show the relationship between the elements. We see it in this blog post, and we saw it for the Yahoo logo.

Serious question: what are these grids and lines supposed to show me? One would assume there would be intrinsic motivation for the lines chosen (such as a relationship to a simple mathematical object/idea). But to me the lines always look chosen to fit the design, instead of the design fitting the lines.

For example: http://www.bing.com/blogs/cfs-file.ashx/__key/communityserve...

How was this angle chosen for the lines? Why three of them? The lines are parallel, but are they meant to be slightly different distances from each other? If you drew a line in the opposite direction, but aligned it to the slant of the graphic, is that 'correct'?

Re: Stepping Out of the Search Box

#16
post #3

It always felt like Microsoft was chasing after markets that people are trying to leave. Bing trying to replace google search while google is desperately trying to expand their source of income by looking elsewhere while Facebook eats into their google's advertising revenue. Which makes the last paragraph especially interesting. Insights. Have Microsoft finally figured that search doesn't have much revenue in there t…

Can you give me a concrete example on how all that data can be beneficial to the entertainment industry?

Off the top of my head, content acquisition. Which content to acquire, from which production house, with which actors, in what language, how did they do in the theatres. You can compare these indexed data with internal data, and find correlation. Netflix did them all with in house data, and they can do it because they have 114,000 years of streams every month[1]. Their dataset is large enough to pretty much represent what the general public wants. For up and coming companies, this is very helpful.

[1]http://gigaom.com/2013/09/18/building-vs-buying-how-netflix-...

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