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Instacart Expands To Chicago

techcrunch.com

11–20 of 34 posts

Re: Instacart Expands To Chicago

#11
post #8
post #7

Earlier quoted context omitted.

[deleted]

Leaving out a lot of the North side there. I was going to sign up and give it a shot (currently use Peapod) but they don't deliver to me.

For a new market the area covered is pretty good. Your neighborhood probably got skipped because of Uptown :P. Notice how far west they go in Logan Square but Humboldt Park is skipped?

Re: Instacart Expands To Chicago

#12
post #9

Chicago though?

"Instacart CEO Apoorva Mehta told AllThingsD that his company built a 'feasibility matrix' to determine which city it would expand to. Components of the matrix included what you might guess: car-ownership density and income. Weather was reportedly also a factor. Mehta tells TechCrunch that '33 percent of the year, Chicago has some form of precipitation' and that his company has learned in the San Francisco area that…

Agreed. Being from Chicago I think that its very natural for all the points listed above. The density of the city with the void of competition in the space (only Peapod comes to mind) make Chicago a great market to expand too. Chicago usually doesn't come to mind first as an early adopter market but given the rapid adoption of Uber (like other cities) I think the market is proving it is interested in similar services.

Re: Instacart Expands To Chicago

#13
Mehta tells TechCrunch that “33 percent of the year, Chicago has some form of precipitation” and that his company has learned in the San Francisco area that “people just do not like grocery shopping when it’s raining.”

I think in Chicago he's going to learn something about how much people like grocery shopping when it's 15°F outside too...

Re: Instacart Expands To Chicago

#14
post #11
post #8

Earlier quoted context omitted.

Leaving out a lot of the North side there. I was going to sign up and give it a shot (currently use Peapod) but they don't deliver to me.

For a new market the area covered is pretty good. Your neighborhood probably got skipped because of Uptown :P. Notice how far west they go in Logan Square but Humboldt Park is skipped?

It makes sense that they expand slowly and concentrate in areas with high-population density and good income.

But yeah, I wish they came as far north as Uptown.

Re: Instacart Expands To Chicago

#16

My roommate just signed up for Peapod and got our first delivery last week. I am looking forward to trying out Instacart and comparing the experience. It seems like I've been seeing an increasing number of Peapod trucks around the city the past six months (maybe it's just me), so I agree with the article's suggestion that there is demand for the service in Chicago. Edit: In case the team is reading, I'm also curious:…

yes, we do have people on the ground in Chicago. And, we are looking for more ops focused people to join. Please email us at jobs@instacart.com - Thank you.

Re: Instacart Expands To Chicago

#17
post #13

Mehta tells TechCrunch that “33 percent of the year, Chicago has some form of precipitation” and that his company has learned in the San Francisco area that “people just do not like grocery shopping when it’s raining.” I think in Chicago he's going to learn something about how much people like grocery shopping when it's 15°F outside too...

I can't tell if this writer actually lived in Chicago, or just can't handle weather that isn't 72F and sunny.

"It’s as cold as the last circle of Dante’s Inferno in Chicago about half the year"

Um, not even close. And even when it is 15F, we don't sit and home and moan about it. Life goes on.

Re: Instacart Expands To Chicago

#18

I live in Chicago and a Trader Joes opened up near me about a week ago. This is the most fantastic news I've heard in a long time: cheap, good groceries delivered to my door!

If it opened up "near" you, can you explain why delivery is fantastic news? I think I do grocery shopping different than most people living in the city that find these services useful. If a grocery store is five minutes away or on the walk home from the train, just-in-time shopping seems much more practical.

Re: Instacart Expands To Chicago

#19
post #15

I live in Chicago and a Trader Joes opened up near me about a week ago. This is the most fantastic news I've heard in a long time: cheap, good groceries delivered to my door!

Where is there a Trader Joe's that just opened up a week ago?

Evanston, IL.

Re: Instacart Expands To Chicago

#20

I live in Chicago and a Trader Joes opened up near me about a week ago. This is the most fantastic news I've heard in a long time: cheap, good groceries delivered to my door!

If it opened up "near" you, can you explain why delivery is fantastic news? I think I do grocery shopping different than most people living in the city that find these services useful. If a grocery store is five minutes away or on the walk home from the train, just-in-time shopping seems much more practical.

1. You're going to spend 15-30 minutes in a grocery store vs 5 minutes selecting items from a website

2. 30 minutes + travel time is worth more to me than $3.99

3. Not having to deal with finding the items in the grocery store is worth its own point

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