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The Most Important Document You Probably Aren't Keeping

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Re: The Most Important Document You Probably Aren't Keeping

#11
post #8

This is ridiculous, the most important document? Really? Let's keep a big document of all the inane questions everyone asks me day in and day out because that is an efficacious use of my cognitive resources! This is exactly the type of article I would expect from someone selling information products. It's called memory, journals, and mnemonics. If someone asks you something important, commit it to memory, journal it,…

The granularity with which you can recognize trends and speak to exactly what your customers are looking for in copy is far enhanced by keeping a document like this than memory or mnemonics.

This is an interesting point. I tend to document Q/As that take me more than a couple of seconds to answer. If I logged every time I looked up a question in my notes file, would I get a sense of cycles or trends?

Re: The Most Important Document You Probably Aren't Keeping

#12
post #8

This is ridiculous, the most important document? Really? Let's keep a big document of all the inane questions everyone asks me day in and day out because that is an efficacious use of my cognitive resources! This is exactly the type of article I would expect from someone selling information products. It's called memory, journals, and mnemonics. If someone asks you something important, commit it to memory, journal it,…

The granularity with which you can recognize trends and speak to exactly what your customers are looking for in copy is far enhanced by keeping a document like this than memory or mnemonics.

I guess I mis-read the post because it sounded like the most important document of my life, not for product management. I will agree that it's important when you're a business and you want to keep tabs on your customers and their use of the product but I still doubt the point that it's the most important document (except for product management or customer development or customer research).
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