This is ridiculous, the most important document? Really? Let's keep a big document of all the inane questions everyone asks me day in and day out because that is an efficacious use of my cognitive resources! This is exactly the type of article I would expect from someone selling information products. It's called memory, journals, and mnemonics. If someone asks you something important, commit it to memory, journal it,…
The granularity with which you can recognize trends and speak to exactly what your customers are looking for in copy is far enhanced by keeping a document like this than memory or mnemonics.
Re: The Most Important Document You Probably Aren't Keeping
#11This is an interesting point. I tend to document Q/As that take me more than a couple of seconds to answer. If I logged every time I looked up a question in my notes file, would I get a sense of cycles or trends?