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Thoughts and Observations on Today’s iPhone 5C and 5S Introduction

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Re: Thoughts and Observations on Today’s iPhone 5C and 5S Introduction

#11
post #7

Earlier quoted context omitted.

VAT, import tariffs etc. Apple doesn't need to fix anything.

There's GST in Australia rather than VAT (10% vs 17.5%), and last year the prices were almost at parity.

Apple don't trust the AUD not to drop further than it already has in the last 3 months.

Re: Thoughts and Observations on Today’s iPhone 5C and 5S Introduction

#12
> Next, it has an intriguing “motion coprocessor”, which I think pretty much means you can use your 5S as a fitness tracker with almost no effect on your battery life.

My guess is that it's much more than this. It's for augmenting the GPS location with dead-reckoning, for places where the GPS location doesn't reach well, such as buildings or on subways, etc.

Accelerometers are already pretty sensitive - enough to provide an improvement on GPS-only devices. But, this new coprocessor will allow a much higher-resolution sampling of the accelerometer, and thus the integration (in the calclus sense) of acceleration into velocity and distance will be much more precise.

Re: Thoughts and Observations on Today’s iPhone 5C and 5S Introduction

#13

> Next, it has an intriguing “motion coprocessor”, which I think pretty much means you can use your 5S as a fitness tracker with almost no effect on your battery life. My guess is that it's much more than this. It's for augmenting the GPS location with dead-reckoning, for places where the GPS location doesn't reach well, such as buildings or on subways, etc. Accelerometers are already pretty sensitive - enough to pro…

What I hope this really means is less battery drain for geofencing.

Re: Thoughts and Observations on Today’s iPhone 5C and 5S Introduction

#15
post #11
post #7

Earlier quoted context omitted.

There's GST in Australia rather than VAT (10% vs 17.5%), and last year the prices were almost at parity.

Apple don't trust the AUD not to drop further than it already has in the last 3 months.

What a laughable excuse. It's been this way for years.

Re: Thoughts and Observations on Today’s iPhone 5C and 5S Introduction

#16
post #8

The 5C is important for one big reason: China. I expect the "unlocked" price won't reflect the kind of subsidies and discounts that China Mobile and Apple can give to make it affordable for their customers.

I think the "C stands for China" is fair, but I don't expect Apple to break with their multi-decade tradition of maintaining the highest margins that are compatible with a viable market presence. Yes margins will be lower in aching than elsewhere, but they are not going to even attempt to compete with Android for market share because it would be utterly pointless.

The Chinese mass market is dominated by extremely poor bargain bucket Android devices with invisibly thin margins that can barely scroll a web page. It is true that Samsung has a strong presence over there and Apple needs to deal with that, but the premium end of the market is big enough for both to do well. The kind of people who are likely to prefer an iPhone over there aren't as price sensitive as the average and charging them less just to also sell a few more units down market would just be leaving money on the table. That's not something Apple has a habit of doing.

Re: Thoughts and Observations on Today’s iPhone 5C and 5S Introduction

#19

> Next, it has an intriguing “motion coprocessor”, which I think pretty much means you can use your 5S as a fitness tracker with almost no effect on your battery life. My guess is that it's much more than this. It's for augmenting the GPS location with dead-reckoning, for places where the GPS location doesn't reach well, such as buildings or on subways, etc. Accelerometers are already pretty sensitive - enough to pro…

Inertial navigation? It's an interesting idea, but I think if they were doing that, they'd have touted it in the presentation as an example of something they can do that nobody else is even thinking about. It's not like apple to miss an opportunity to try an distance themselves from the pack on their technical capabilities.

Re: Thoughts and Observations on Today’s iPhone 5C and 5S Introduction

#20
post #15
post #11

Earlier quoted context omitted.

Apple don't trust the AUD not to drop further than it already has in the last 3 months.

What a laughable excuse. It's been this way for years.

Apple will adjust pricing based on currency. If the Australian currency is getting weaker it may be because the emerging markets that it depends on are seeing turmoil in their currencies because of the prospect of Fed QE tapering.

http://www.telegraph.co.uk/technology/apple/4934147/Apple-up...

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