11–20 of 61 posts
Earlier quoted context omitted.
I was going to say the same. How we got 60k users in 60 hours: make something useful that people really want.
> How we got 60k users in 60 hours: make something useful that people really want. And tell them about it in a way that they understand
1. They found one feature that a lot of people enjoyed (some would call this a MVP) and lots of people shared it
2. Mashable picked up on it and then other publications did.
3. Massive growth.
The main takeaway that I always tell startup people:
1. Marketing works, don't neglect it. (in this case PR worked extremely well)
2. Don't do marketing until you've found the one feature everyone wants (i.e. product-market fit)
Earlier quoted context omitted.
> How we got 60k users in 60 hours: make something useful that people really want. And tell them about it in a way that they understand
And identifying "them" properly
There's a lot of good information the slides, but for the quick and dirty: 1. They found one feature that a lot of people enjoyed (some would call this a MVP) and lots of people shared it 2. Mashable picked up on it and then other publications did. 3. Massive growth. The main takeaway that I always tell startup people: 1. Marketing works, don't neglect it. (in this case PR worked extremely well) 2. Don't do marketing…
So browsing nginx logs for my vanity domain and running whois queries for the IPs at 3am is not nearly as weird as I thought.
On that note, how exactly are they reaching conclusions on where Googlers who are Googling you actually work? (i.e. their actual company name, not just the physical location their IP address maps to).
I see some products out there that purport to do this, but they aren't saying where they're getting their data. I'm really curious how they are creating such a database.
LinkedIn, for example, would have such a db, since people surf LinkedIn from work. However, they're not granting access to it, I'm sure.
Who else could generate a strong database like this?
There's a lot of good information the slides, but for the quick and dirty: 1. They found one feature that a lot of people enjoyed (some would call this a MVP) and lots of people shared it 2. Mashable picked up on it and then other publications did. 3. Massive growth. The main takeaway that I always tell startup people: 1. Marketing works, don't neglect it. (in this case PR worked extremely well) 2. Don't do marketing…
I'd call that USP (Unique Selling Proposition) rather than MVP - the MVP would be the minimal product incorporating the USP.
As a case study this is a lovely bit of UX, CRO and digital marketing though.
The 60k users 60 hours is just the end result, but the slideshow is not about quick results as I expected : it's about iterating around different things to see what sticks until you find something that works. "Presenting one feature at a time" is a quite useful thing because it allows you to talk about yourself regularly with a slightly different angle and it create news all the time.
But the point I take from that story is that the surge in growth didn't happen because they were working directly in a shortcut. Rather, there was a lot of hard work going on, with multiple tactics being tested at the same time, and the quick results were a direct output of that approach.