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How Goya brought ethnic food to white America

washingtonpost.com

11–20 of 37 posts

Re: How Goya brought ethnic food to white America

#12
When I went to the nearby Western Beef I was very surprised to see all kinds of sections, and then a Goya section. Over time I learned that I could find things there that I couldn't find for recipes elsewhere. But there wasn't a General Mills section. This article helps explain it.

Re: How Goya brought ethnic food to white America

#14
post #5
post #3

Good thing I live in a place where people of different cultures talk to one another, exchange food ideas, and with some hunting you can get the ingredients you need. Specialty ethnic food stores help as well. Maybe it is the willingness to explore and not shop at places like Safeway and the other big chains? I've purchased a Goya product or two when it was the only variety available. That said, if I need asafetida (a…

How, exactly, does getting tamarind and nopalitos into the aisles of Safeway count as "homogenization"?

If everyone gains access to the same ingredients, then you're no longer special for using ingredients other people haven't heard of. not special => homogenized.

Re: How Goya brought ethnic food to white America

#15
Now who will bring white ethnic food to Han China? Seriously, I get depressed whenever I have to settle for expensive frozen sausage from Nick's or Jenny's in Beijing (our only chance t ethnic food). And let's not even get started on high quality flower needed for real baking. At least they sell green curry packets and jasmine rice at Carrefour.

Re: How Goya brought ethnic food to white America

#16
This article is very east coast biased. For someone that grew up in Northern California I always found Goya is too Spanish and not as common out here than it is in the East Coast. I tend to opt for El Mexicano products, especially since it has a more Mexican flavor and it is a Bay Area company.

One of the great things about the Bay Area is that there are a ton of ethnic grocery stores, such as Mi Pueblo and Ranch 99.

Re: How Goya brought ethnic food to white America

#17
I asked for directions from a fellow who was restocking in a local market. He deferred, explaining that he worked for Goya, not for the store. He was responsible for all the Goya products in the store (and other stores) and that the aisle we were in was dedicated solely to Goya products.

I worked for a supermarket when in high school and only store employees handled goods inside the building. Here the store allowed control of an entire aisle to Goya. And believe me, shelf space is at the very core of retail sales.

Re: How Goya brought ethnic food to white America

#18
post #8
post #7

Earlier quoted context omitted.

I think he means: everyone eats the same thing Meaning, we all eat the same brand "diverse" foods, rather than seek out the originals from locals of that cuisine.

Mexican people do not as a general rule go into the fields to pick tomatillos. We're talking about the raw materials of ethnic recipes, not freezer-pak reheatable Mexi-meals.

What tedunangst said. If everyone can access the same thing in the same stores, then there is homogeneity in what is available.

I don't think homogeneity ought to have any negative connotation, used in this way. I'm also not sure the OP meant it negatively, though he might have.

Re: How Goya brought ethnic food to white America

#19
post #18
post #8

Earlier quoted context omitted.

Mexican people do not as a general rule go into the fields to pick tomatillos. We're talking about the raw materials of ethnic recipes, not freezer-pak reheatable Mexi-meals.

What tedunangst said. If everyone can access the same thing in the same stores, then there is homogeneity in what is available. I don't think homogeneity ought to have any negative connotation, used in this way. I'm also not sure the OP meant it negatively, though he might have.

I took his comment as snark.

Re: How Goya brought ethnic food to white America

#20

I asked for directions from a fellow who was restocking in a local market. He deferred, explaining that he worked for Goya, not for the store. He was responsible for all the Goya products in the store (and other stores) and that the aisle we were in was dedicated solely to Goya products. I worked for a supermarket when in high school and only store employees handled goods inside the building. Here the store allowed c…

Currently hacking away on the food industry:

It's common practice for a distributor to handle stocking of product in some/many locations, it's referred to as 'merchandising' in the industry, it's often limited to speciality products. Given the comment I think the interesting thing is that either Goya is doing their own distribution or has subcontracted that out or has a special distributor relationship in some way. It's relatively uncommon for products which are in the supermarket 'core' (true for Goya at least of my local stores) to get this treatment, so that seems to say something about Goya.

This is also very common in the alcohol industry, e.g. the huge Bud Light displays you'll see in stores are usually setup by distributors, not the store owner.

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