A Startup Reading List

I never really understood this mentality. I haven't met anywhere, whether it's a funded startup founder or the CEO of a Fortune 1k company, or a single parent with a full-time job, who doesn't have 20 minutes somewhere they can spend reading.

I can understand if the argument is that it's so far down the list of priorities that by the time you get to it you'd rather just go to sleep. I get that. But don't say you're too busy to do it, say it isn't enough of a priority.

@beambot Thanks for the list.

This list, compiled by Chris Johnson, includes a book called "Trust Me, I'm Lying", by Ryan Holiday.

One thing to note is that Chris worked with Ryan and has a close relationship with him (Chris actually wrote the trailer for Ryan's book).

And judging from Ryan's usual tactics, Chris wrote this list simply to push Ryan's book, which he cleverly included alongside clear classics like The Lean Startup, In The Plex, and The Innovator's Dilemma.

Edit: Here are some other tactics cleverly used by Chris/Ryan in the post...

1) they mentioned Ryan Holiday in the first couple paragraphs so that the reader would have some familiarity with his name and be even more likely to click through to his book

2) they included Ryan's book early in the list but not as the first, and specifically after at least one book that you probably haven't heard of, but that seems credible

3) they marked The Innovator's Dilemma (arguably the most well known book in the list) as "optional," leading one to perceive that the other books in the list that aren't marked as optional must be even better

Edit: evidence for Chris and Ryan's relationship... https://www.google.com/search?q=chris+johnson+ryan+holiday

I was just looking for a good list like this. Thanks.

I sure wish I was this clever.