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Data from hundreds of sites shows 23% usage of adblock

forbes.com

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Re: Data from hundreds of sites shows 23% usage of adblock

#12

Post by DanBC »

AndrewDucker wrote: post #11

If Adblock had a "text ads are fine" setting then I'd happily turn it on (I do leave the default setting to allow some ads on). I don't mind supporting sites - but I cannot deal with flashing, moving, or overlaying ads. They drive me crazy.

Why do you support the site with page views? Why don't you move away from sites that use bad adverts?

Re: Data from hundreds of sites shows 23% usage of adblock

#15

Post by neiloconnor »

AndrewDucker wrote: post #11

If Adblock had a "text ads are fine" setting then I'd happily turn it on (I do leave the default setting to allow some ads on). I don't mind supporting sites - but I cannot deal with flashing, moving, or overlaying ads. They drive me crazy.

What about static images? Would you find banner ads as distracting if they didn't flash, move or overlay?

Re: Data from hundreds of sites shows 23% usage of adblock

#16

Post by zharko »

Well, Google is good reference how unobtrusive and useful ads can be actually even desired by an average user. Of course Google now looks much more like Microsoft than it did 5 years ago when the "dont be evil" mantra sill made sense. With the ads from Google I can still live... although it is becoming a borderline case

Re: Data from hundreds of sites shows 23% usage of adblock

#17

Post by mcdonnellb »

programminggeek wrote: post #14

Um, this doesn't impact online advertising because the people who are likely to click on ads are NOT the people who use adblock.

I can relate to your intuition, but is that all you're going on? Do you know of any evidence to back this up?

Re: Data from hundreds of sites shows 23% usage of adblock

#18

Post by ciferkey »

seanblanchfield wrote: post #6

What we found most surprising was the growth rate - 43%. If this keeps up all ads will be blocked by 2018! Of course, this won't happen. But it looks like things are set to get a lot worse for publishers before they get better.

xkcd.com/605/

In all seriousness that is a staggering growth rate. Though I don't see the majority of the population moving the AB. It would be interesting if you could objectively gauge what kind of users are prone to using tools like AB and then see how close we are to saturating that portion of the user base.

Re: Data from hundreds of sites shows 23% usage of adblock

#19

Post by thatswrong0 »

ciferkey wrote: post #18
seanblanchfield wrote: post #6

What we found most surprising was the growth rate - 43%. If this keeps up all ads will be blocked by 2018! Of course, this won't happen. But it looks like things are set to get a lot worse for publishers before they get better.

xkcd.com/605/ In all seriousness that is a staggering growth rate. Though I don't see the majority of the population moving the AB. It would be interesting if you could objectively gauge what kind of users are prone to using tools like AB and then see how close we are to saturating that portion of the user base.

Tricky link you've got there. Hidden character at the end.

Try copying and pasting this: xkcd.com/605/‎ vs. xkcd.com/605/

Re: Data from hundreds of sites shows 23% usage of adblock

#20

Post by drill_sarge »

-flash-ads -animated ads -ads with sound -tracking through ads -ad networks often get hacked -more ads than content on a page -ads overlay content -wasting data volume on 3G mobile connection -wasting battery on phone thanks to ads

Just a couple of reasons why I am using adblocker on most sites. Until all those "advertising networks/providers" don't learn (they didn't in the last 10 years), my behavior will not change.

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