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It's just like Amazon Prime, except all the prices on Amazon aren't inflated by a ludicrous markup when compared to other online stores. (On top of a delivery fee or annual subscription.)
In testing, Express members ordered from Instacart, again according to Mehta, two or three times weekly. The caveat to the Express deal is that delivery is only free on orders over $35. So Express members are spending $70-105+ per week on groceries? I guess Instacart must be a hit with families. For those kinds of users who spend $280-$420 per month on groceries, $99/year is relatively small.
Napkin math is saying that you'd only have to purchase thirteen orders a year (13 * 7.99 = roughly 104) at above $35 each to recoup your investment. Even for someone living alone, that's very easy to do.
In testing, Express members ordered from Instacart, again according to Mehta, two or three times weekly. The caveat to the Express deal is that delivery is only free on orders over $35. So Express members are spending $70-105+ per week on groceries? I guess Instacart must be a hit with families. For those kinds of users who spend $280-$420 per month on groceries, $99/year is relatively small.
i don't get this. For me, instacart delivery has always been free on orders over $35. What does express buy me?
I'd rather pay a clear delivery fee and not feel that I'm paying extra for every item than have free delivery but a mark -up on every item. I know that financially it might come out to the same thing, but psychologically I get annoyed that they charge me $4.99 when Trader Joe's charges $3.99.
I'm hoping they hit the scale where they can take some of their margin from the store (Trader Joe's specifically). Instacart Plus is a step in the right direction there.
I enter a Zipcode from downtown San Jose
"Bummer! We don't deliver there... yet!"
So typical. Nothing cool ever works in San Jose. :-(
"We deliver in the San Francisco Bay Area" I enter a Zipcode from downtown San Jose "Bummer! We don't deliver there... yet!" So typical. Nothing cool ever works in San Jose. :-(
Number of NHL teams in SF: 0.
Mehta, in a call with TechCrunch, stated that simply tacking on new cities to his company’s service doesn’t, in a sense, prove much; that’s just hiring. I think the whole idea behind geographic expansion is that it proves more people are willing to pay for service X or Y than just those living in the Bay Area, who are perhaps the most amenable cross-section of the country for a service like this. (Not advocating expa…
College campuses, big industrial parks, and maybe military bases would be my next pick after NYC and SFBA. Another interesting market might be events -- during Sturgis, or Oshkosh, or other vents, running something like Instacart would work, while it wouldn't work in the same towns otherwise.