How is there 8x more space to fill on the iPad compared to the iPhone? 768*1024/320/568 ~= 4.3x.
You need to take ppi into account. The iPhone has more screen density.
The article said "8x as much screen space", not pixels
From iPhone to iPad
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Re: From iPhone to iPad
#12If you haven't done any design/development for iPad, it is a very different experience from that of the iPhone. I think Jack does a pretty good job of explaining that difference here. You really can't approach it with the mindset of "Just scale everything up!" > When I go the ‘My Trips’ tab I’m hit with marketing modules telling me about fare specials and the glory of the Delta Sky Club. These have nothing to do with…
There are far better examples of "filling space for the sake of filling space" in the store.
"Approach #2 is to fill the additional space with additional content. That’s what we did. We added a brief artist bio, a list of similar artists, and listenable tracks from the artist:"