Earlier quoted context omitted.
How much of that is ads vs paid? I've noticed that making free versions for my apps has been very helpful, but I still make 75-80% of my income off of the paid versions.
I'm in the exact same boat - about 75-80% of my income comes from the paid version of the app. The free version mostly serves as a staging ground to increase adoption and encourage users to upgrade to get rid of the ads.
Yeah. I've noticed that most people don't seem to care about having ads. An IAP to remove ads is of so little value it's amazing. I've had much better success adding a bit of friction and limiting the free versions. Here is this tracking app, it does everything the full version does, but you can't save more than X tracks. Stuff like that has worked nicely for me. Ads are just a bit of gravy and a slight annoyance to make someone ever so slightly more likely to upgrade.