2003 - A drunken Martin Odersky sees a Reece's Peanut Butter Cup ad featuring somebody's peanutbutter getting on somebody else's chocolate and has an idea. He creates Scala, a language that unifies constructs from both object oriented and functional languages. This pisses off both groups and each promptly declares jihad. Odersky goes into hiding. His whereabouts remain a highly guarded secret although there is some speculation that he is locked in a Swiss vault.
This sounds vaguely familiar.