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Chasing the Money: Stop Trying to Raise. Start Trying to Sell

blog.stevebarsh.com

11–20 of 25 posts

Re: Chasing the Money: Stop Trying to Raise. Start Trying to Sell

#11
pg says "Make Something People Want"

I'd go one step further, "Make Something People are Asking For"

If you're making something people want, but don't yet know they want, you might be tempted to raise investment first.

If you're making something people are already asking for, you won't have much time for VCs. You'll be too busy fulfilling the customers who are knocking your doors down.

Sometimes it's nice to see someone say something that oughta go without saying.

Re: Chasing the Money: Stop Trying to Raise. Start Trying to Sell

#12
post #7

Awesome advice. I'll just tell the landlord, supermarket, phone company, and other suppliers that I'm trying to sell my product before I've raised money and they should be proud of supporting a venture whose founding members and first hires are all willing to work for fresh air. Sorry for the snark, but I'm in a position like this just now. I am in fact working for nothing at present and stretching out a small person…

What sort of business have you started? I like hearing about non-tech businesses.

I haven't; I work as a producer - in practice, a manager - for a small TV show that's currently on hiatus due to money problems. I'm not a business person or an entrepreneur, and pretty terrible at making money (just don't have the instinct for chasing it), so the only business I've 'launched' is my freelance work. My skillset is rapid technical ability, creative communications (ranging from manuals to PR copy to video editing), and crisis management. I get lost or cause trouble in big organizations, am a valuable catalyst/trauma specialist in startups, and do best at assembling things where the pieces are lying on the floor and everyone else is confused about what to do next.

tl;dr - unworldly troubleshooter.

Re: Chasing the Money: Stop Trying to Raise. Start Trying to Sell

#13
post #8

Awesome advice. I'll just tell the landlord, supermarket, phone company, and other suppliers that I'm trying to sell my product before I've raised money and they should be proud of supporting a venture whose founding members and first hires are all willing to work for fresh air. Sorry for the snark, but I'm in a position like this just now. I am in fact working for nothing at present and stretching out a small person…

Aye exactly, the linked post is great advice, but if you can't pay your company run rate (i.e. you can't pay your own rent!) then you have two options: raise money or get a job/other source of income and keep going part-time. "Raise money" can include selling, but if you're still developing the product, what do you sell? Not everyone can conjure weeks' or even months' worth of living expenses out of the air while the…

Right. To make more product (in this case, a cooking show), I need to hire people and equipment. there are limits to what's possible with energy and good will alone, and asking people to intern or work for equity on mission-critical tasks (rather than strategy) is often a false economy. At present I'm arguing that we're budgeting too much on sales and promotion (although it's very important) and not enough for the actual production costs.

Not unlike coding, there's an unfortunate perception that enthusiastic and creative people are worth less than the revenue specialists. There's a reason for the stereotype of the sales guy who makes 10x more than the engineer who delivers a functional, reliable product :-/

Re: Chasing the Money: Stop Trying to Raise. Start Trying to Sell

#14
post #11

pg says "Make Something People Want" I'd go one step further, "Make Something People are Asking For" If you're making something people want, but don't yet know they want, you might be tempted to raise investment first. If you're making something people are already asking for, you won't have much time for VCs. You'll be too busy fulfilling the customers who are knocking your doors down. Sometimes it's nice to see some…

First-mover disadvantage: customers sometimes believe they own the product and shouldn't have to pay for it, though. If it seems obvious, it will be devalued. Thus the many companies which make something cool on the internet that's popular but hard to monetize.

Re: Chasing the Money: Stop Trying to Raise. Start Trying to Sell

#15
post #11

pg says "Make Something People Want" I'd go one step further, "Make Something People are Asking For" If you're making something people want, but don't yet know they want, you might be tempted to raise investment first. If you're making something people are already asking for, you won't have much time for VCs. You'll be too busy fulfilling the customers who are knocking your doors down. Sometimes it's nice to see some…

Make something people will pay for.

Re: Chasing the Money: Stop Trying to Raise. Start Trying to Sell

#16
post #11

pg says "Make Something People Want" I'd go one step further, "Make Something People are Asking For" If you're making something people want, but don't yet know they want, you might be tempted to raise investment first. If you're making something people are already asking for, you won't have much time for VCs. You'll be too busy fulfilling the customers who are knocking your doors down. Sometimes it's nice to see some…

> I'd go one step further, "Make Something People are Asking For"

How about "Make something people want to pay for".

Re: Chasing the Money: Stop Trying to Raise. Start Trying to Sell

#17
post #8

Awesome advice. I'll just tell the landlord, supermarket, phone company, and other suppliers that I'm trying to sell my product before I've raised money and they should be proud of supporting a venture whose founding members and first hires are all willing to work for fresh air. Sorry for the snark, but I'm in a position like this just now. I am in fact working for nothing at present and stretching out a small person…

Aye exactly, the linked post is great advice, but if you can't pay your company run rate (i.e. you can't pay your own rent!) then you have two options: raise money or get a job/other source of income and keep going part-time. "Raise money" can include selling, but if you're still developing the product, what do you sell? Not everyone can conjure weeks' or even months' worth of living expenses out of the air while the…

You have a third option, and its build a product you can afford to bootstrap.

Re: Chasing the Money: Stop Trying to Raise. Start Trying to Sell

#19
post #7

Earlier quoted context omitted.

What sort of business have you started? I like hearing about non-tech businesses.

I haven't; I work as a producer - in practice, a manager - for a small TV show that's currently on hiatus due to money problems. I'm not a business person or an entrepreneur, and pretty terrible at making money (just don't have the instinct for chasing it), so the only business I've 'launched' is my freelance work. My skillset is rapid technical ability, creative communications (ranging from manuals to PR copy to vid…

I can tell you're British by the way you put together your BS.

It's distinctly different than American BS.

Re: Chasing the Money: Stop Trying to Raise. Start Trying to Sell

#20
post #7

Earlier quoted context omitted.

What sort of business have you started? I like hearing about non-tech businesses.

I haven't; I work as a producer - in practice, a manager - for a small TV show that's currently on hiatus due to money problems. I'm not a business person or an entrepreneur, and pretty terrible at making money (just don't have the instinct for chasing it), so the only business I've 'launched' is my freelance work. My skillset is rapid technical ability, creative communications (ranging from manuals to PR copy to vid…

I can tell you're British by the way you put together your BS.

American BS is distinctly different.

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