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Zynga Confirms Xbox Head Don Mattrick As New CEO

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Re: Zynga Confirms Xbox Head Don Mattrick As New CEO

#11
post #9
post #7

Great hire for Zynga. Don is hugely respected at Microsoft and was actually tipeed to be a potential Ballmer successor. Big loss for Microsoft.

Interesting. It seems a lot of "potential Ballmer successors" have been let go from Microsoft in the past few years, from Ray Ozzie to Sinofsky, and now this one, too. I wonder what this means for Zynga - more DRM?

It means you're going to be forced to use the front facing camera on the iPhone in order to play games.

Re: Zynga Confirms Xbox Head Don Mattrick As New CEO

#12

With what little info we have, this seems actually like a good move. Part of Zynga's core problem is that their games are frequently more psycological tweakery than legitimately rewarding or fun. Importing someone who comes from "real" gaming seems like a good move in this regard. Hopefully this means Zynga intends to move towards "fun games with microtransactions" and away from "pretty one-armed bandits with microtr…

Xbox One, real gaming? A machine that was going to lock all your gaming purchases down, so you couldn't even share your physical discs with friends? A company that charged $10,000 for patches—even trivial ones fixing serious, game-breaking bugs?

Microsoft's gaming division has become the definition a "pretty one-armed bandit with microtransactions", and no doubt thanks to Mattrick.

Re: Zynga Confirms Xbox Head Don Mattrick As New CEO

#13

With what little info we have, this seems actually like a good move. Part of Zynga's core problem is that their games are frequently more psycological tweakery than legitimately rewarding or fun. Importing someone who comes from "real" gaming seems like a good move in this regard. Hopefully this means Zynga intends to move towards "fun games with microtransactions" and away from "pretty one-armed bandits with microtr…

What does the head of the Xbox division have to do with the fun factor of the games? I would understand this comment if we were talking about the head of Bioware or Blizzard, but this guy seems pretty far removed the actual games.

Re: Zynga Confirms Xbox Head Don Mattrick As New CEO

#14
post #13

With what little info we have, this seems actually like a good move. Part of Zynga's core problem is that their games are frequently more psycological tweakery than legitimately rewarding or fun. Importing someone who comes from "real" gaming seems like a good move in this regard. Hopefully this means Zynga intends to move towards "fun games with microtransactions" and away from "pretty one-armed bandits with microtr…

What does the head of the Xbox division have to do with the fun factor of the games? I would understand this comment if we were talking about the head of Bioware or Blizzard, but this guy seems pretty far removed the actual games.

Before being head of Xbox he was head of EA - he's not a stranger to the gaming industry from the dev side.

Re: Zynga Confirms Xbox Head Don Mattrick As New CEO

#15

With what little info we have, this seems actually like a good move. Part of Zynga's core problem is that their games are frequently more psycological tweakery than legitimately rewarding or fun. Importing someone who comes from "real" gaming seems like a good move in this regard. Hopefully this means Zynga intends to move towards "fun games with microtransactions" and away from "pretty one-armed bandits with microtr…

They have tried importing people from "real gaming" before, e.g. Brian Reynolds http://en.wikipedia.org/wiki/Brian_Reynolds_(game_designer) who worked on Civ2 and Sid Meier's Alpha Centauri.

Re: Zynga Confirms Xbox Head Don Mattrick As New CEO

#16

With what little info we have, this seems actually like a good move. Part of Zynga's core problem is that their games are frequently more psycological tweakery than legitimately rewarding or fun. Importing someone who comes from "real" gaming seems like a good move in this regard. Hopefully this means Zynga intends to move towards "fun games with microtransactions" and away from "pretty one-armed bandits with microtr…

Xbox One, real gaming? A machine that was going to lock all your gaming purchases down, so you couldn't even share your physical discs with friends? A company that charged $10,000 for patches—even trivial ones fixing serious, game-breaking bugs? Microsoft's gaming division has become the definition a "pretty one-armed bandit with microtransactions", and no doubt thanks to Mattrick.

I think the parent was talking about the content of the games, not ancillary business practices.

Re: Zynga Confirms Xbox Head Don Mattrick As New CEO

#17
post #13

Earlier quoted context omitted.

What does the head of the Xbox division have to do with the fun factor of the games? I would understand this comment if we were talking about the head of Bioware or Blizzard, but this guy seems pretty far removed the actual games.

Before being head of Xbox he was head of EA - he's not a stranger to the gaming industry from the dev side.

Even then I find myself asking how much fun games that EA was heavily involved in were...

Re: Zynga Confirms Xbox Head Don Mattrick As New CEO

#18
post #10
post #9

Earlier quoted context omitted.

Interesting. It seems a lot of "potential Ballmer successors" have been let go from Microsoft in the past few years, from Ray Ozzie to Sinofsky, and now this one, too. I wonder what this means for Zynga - more DRM?

I don't this in the same vein. I think Don was well-liked all around.

Did that hold up after the One debacle that lead to a total about face? And he was at least part of it, with comments like "if you can't take advantage of the xbox one, we have a solution for you. The xbox 360" (not exact wording but you get the point).

I could very much imagine the whole mess costing him a lot within MS and leading to him looking to go somewhere else and start over.

Re: Zynga Confirms Xbox Head Don Mattrick As New CEO

#19
post #7

Great hire for Zynga. Don is hugely respected at Microsoft and was actually tipeed to be a potential Ballmer successor. Big loss for Microsoft.

"Let's take this guy who has been recently reviled by the gaming community and hire him at our company that has always been reviled by the gaming community! It's a perfect culture fit!"
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