It would seem rjurney's point is that more options may have lower utility.
Suppose there are two viewers. Both are fans of Family Guy. One viewer is exposed to one episode and the other viewer is denied all access to Family Guy. The first viewer, however, is subsequently denied access to Family Guy after viewing the first episode.
If the first viewer were allowed to see all Family Guy episodes, she would eventually begin to tire of it. Each additional episode would lessen her demand for another episode. But that's only after seeing a large number of episodes. After one episode, the demand may actually be higher than having seen no episodes at all.
And if denied demand has negative utility -- the more you want something you can't have, the more it annoys you -- then that person who has seen one episode is actually worse off than the second viewer who has seen no episodes.
That stops being true at the point where each additional episode begins having declining returns, which could occur at a point after five episodes.