Anyone have any experience with his product - the "PR Hacker Toolbox"? Was it worth the $1,499?
yeah. I would be curious too
Leaner, Cleaner, Meaner PR
11–19 of 19 posts
Re: Leaner, Cleaner, Meaner PR
#12Hey everyone. Thanks for reading the tutorial. I'm part of the PR Hacker team and would love to answer any questions you may have or feedback on our tutorial. Let me know.
One request:
"-webkit-text-size-adjust: none".
Please be careful with this. I actually need to zoom the site in to read it comfortably and I can't. http://www.456bereastreet.com/archive/201011/beware_of_-webk...
Re: Leaner, Cleaner, Meaner PR
#13Hey everyone. Thanks for reading the tutorial. I'm part of the PR Hacker team and would love to answer any questions you may have or feedback on our tutorial. Let me know.
I request that you not co-opt the word "hacker". you aren't a hacker. you're a marketer.
Re: Leaner, Cleaner, Meaner PR
#14Despite all the apparent hate for using the word "hacker", I'd love to see some actual comments here on the ideas presented. I run a record label that does press releases and my gut has always said they are a waste of our time. Love to hear other people's experience with them as well.
As a DJ and receiver of various promos/press releases from record labels, I can confirm: yes, they're a waste of time.
I get spammed so much by labels / distributors / PR companies it's unreal. The content of the press release is almost always useless when it comes tor describing the product. Although sometimes it's useful as a filter for which promos to not listen to (i.e. superlative overload).
Here's a couple example excerpts from some that are currently sitting in my inbox:
"Simon’s signature sound, ‘Hideout’ is swimming in gentle drum pads and irresistible melody, yet maintains a deep and chunky synth. The Native American esque flutes are simple yet add all the intrigue to this track. "
"Volume Two continues our voyage, to shores unknown leaving rich textures and undeniable grooves in our wake."
It's a never ending influx of hyperbole. I realise it's hard to write about music, but there must be a better way!
Re: Leaner, Cleaner, Meaner PR
#15Despite all the apparent hate for using the word "hacker", I'd love to see some actual comments here on the ideas presented. I run a record label that does press releases and my gut has always said they are a waste of our time. Love to hear other people's experience with them as well.
Press releases are like wearing a shirt that says "Awesome Guy" and running up to every woman you see. You're going to get some responses, but is that effective and efficient?
If your willing to put on your best and spice things up, you'll get more action. Send a journalist a "story idea" with a well crafted message that benefits them. You'll get a response that benefits you and your brand.
Re: Leaner, Cleaner, Meaner PR
#16Hey everyone. Thanks for reading the tutorial. I'm part of the PR Hacker team and would love to answer any questions you may have or feedback on our tutorial. Let me know.
Do you guys offer any kind of evaluation or guarantee around your product? I don't see myself parting with $1,500 based on a relatively summary level description. If it is helpful in the ways it says though, I'd think the price was certainly fair.
Re: Leaner, Cleaner, Meaner PR
#17Hey everyone. Thanks for reading the tutorial. I'm part of the PR Hacker team and would love to answer any questions you may have or feedback on our tutorial. Let me know.
Do you guys offer any kind of evaluation or guarantee around your product? I don't see myself parting with $1,500 based on a relatively summary level description. If it is helpful in the ways it says though, I'd think the price was certainly fair.
Sure, we can do a preliminary investigation of some media contacts for you, to give you a better idea. Send me a quick note at team@prhacker.com and let me know a little bit about what you'd like to promote and I'll give you a sample of some of the media contacts you'd get.
Re: Leaner, Cleaner, Meaner PR
#18Hey everyone. Thanks for reading the tutorial. I'm part of the PR Hacker team and would love to answer any questions you may have or feedback on our tutorial. Let me know.
One request: "-webkit-text-size-adjust: none". Please be careful with this. I actually need to zoom the site in to read it comfortably and I can't. http://www.456bereastreet.com/archive/201011/beware_of_-webk...
Thanks for the note. We will look into this.
Re: Leaner, Cleaner, Meaner PR
#19Despite all the apparent hate for using the word "hacker", I'd love to see some actual comments here on the ideas presented. I run a record label that does press releases and my gut has always said they are a waste of our time. Love to hear other people's experience with them as well.
We tell people that a good way and good reason to use a press release is in reaction to a very important event within the company, if you are a VIB (Very Important Brand). EX: BP in response to the Gulf oil spill. It is a way to streamline the talking points for any person representing a brand.
It doesn't have to be a reaction to a negative event. It can be mergers, buy outs, IPOs, big hires. The key is that the people issuing these press releases are VIBs.