Has anybody found the source Case Study? It's not on the mentioned companies websites.
I don't believe the full case study has been published yet.
17% of UK Adults Believe Google Has Their Best Interests at Heart
11–20 of 47 posts
Re: 17% of UK Adults Believe Google Has Their Best Interests at Heart
#12Here is the question and results:
http://news.sky.com/story/1084991/britons-trust-google-as-mu...
As you can see any conclusions you can draw about Google are pointless since it was specifically benchmarked against politicians, banks etc which are universally disliked.
Re: 17% of UK Adults Believe Google Has Their Best Interests at Heart
#13Honestly, I don't have the problem with the commodification of my data - if they can make money from it and provide me with things that are useful, so be it. However, I don't think many people really understand what's happening.
Re: 17% of UK Adults Believe Google Has Their Best Interests at Heart
#1417% is quite decent. I wonder how many think the same about Apple? It will be interesting to see the results of next year's survey. I see a definite down-trend in trusting Google, but mostly among techies.
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Re: 17% of UK Adults Believe Google Has Their Best Interests at Heart
#15Has anybody found the source Case Study? It's not on the mentioned companies websites.
It is obviously a broad based study. So here are a few of the other questions:
http://www.mirror.co.uk/money/personal-finance/future-britai...
Re: 17% of UK Adults Believe Google Has Their Best Interests at Heart
#16True Beliebers
Re: 17% of UK Adults Believe Google Has Their Best Interests at Heart
#17Here is the question and results: http://news.sky.com/story/1084991/britons-trust-google-as-mu... As you can see any conclusions you can draw about Google are pointless since it was specifically benchmarked against politicians, banks etc which are universally disliked.
For convenience.
Question: "To what extent do the following have your best interests at heart?"
NHS: 37%
Police: 26%
Charities: 21%
Supermarkets: 19%
Google: 17%
Religious institutions: 17%
Building societies: 15%
Local authorities: 10%
Private healthcare firms: 9%
Facebook: 9%
Lawyers: 8%
Banks: 7%
Media: 6%
Utility companies: 6%
Insurance companies: 5%
Politicians: 3%
Re: 17% of UK Adults Believe Google Has Their Best Interests at Heart
#18Has anybody found the source Case Study? It's not on the mentioned companies websites.
And most importantly the raw data and methodology...
Re: 17% of UK Adults Believe Google Has Their Best Interests at Heart
#19Here is the question and results: http://news.sky.com/story/1084991/britons-trust-google-as-mu... As you can see any conclusions you can draw about Google are pointless since it was specifically benchmarked against politicians, banks etc which are universally disliked.
For convenience. Question: "To what extent do the following have your best interests at heart?" NHS: 37% Police: 26% Charities: 21% Supermarkets: 19% Google: 17% Religious institutions: 17% Building societies: 15% Local authorities: 10% Private healthcare firms: 9% Facebook: 9% Lawyers: 8% Banks: 7% Media: 6% Utility companies: 6% Insurance companies: 5% Politicians: 3%
The only wat this is true is if 17% of people hold stock in Google. Corporations are I believe legally obliged to only have their stock holders interests at heart.
If this survey measures anythings it's just how much goodwill exists toward various organizations.
Re: 17% of UK Adults Believe Google Has Their Best Interests at Heart
#20Why do they put large categories such as 'Supermarkets' and 'Banks' next to specific companies like 'Google' or 'Facebook'. Surely 'Search engines' or 'Social media sites' would be more appropriate?