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I dropped over 40 grand when I could have spent $100

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Re: I dropped over 40 grand when I could have spent $100

#11

Post by reverend_gonzo »

thedz wrote: post #8

It should be noted that while the screenshot shows only 17 responses, the actual survey* has 899 responses. Looks like only 17 responses fit the filters on the sample set. http://www.google.com/insights/consumersurveys/view?survey=b...

He filtered on Female and 25-34, while comparing on income. That shows the same chart as his screenshot.

However, that tendency holds at higher age groups which do have more data. I noticed the charts also have what I believe are standard deviation bars, which show that the results are not even close to being statistically significant.

Re: I dropped over 40 grand when I could have spent $100

#12

Post by Aardwolf »

Why would it only be for women? I live in Europe and would love to get some thinkgeek tshirts. The shipping cost is high however, so I'd order multiple at once, but I have no clue whether "small" or "medium" will fit me better. So I don't risk ordering them, or they could all be the wrong size. I'm male by the way.

Re: I dropped over 40 grand when I could have spent $100

#13

Post by nodata »

Aardwolf wrote: post #12

Why would it only be for women? I live in Europe and would love to get some thinkgeek tshirts. The shipping cost is high however, so I'd order multiple at once, but I have no clue whether "small" or "medium" will fit me better. So I don't risk ordering them, or they could all be the wrong size. I'm male by the way.

https://www.thinkgeek.com/help/sizing-info.shtml

Re: I dropped over 40 grand when I could have spent $100

#15

Post by ericabiz »

I agree with you that perfect sizing is the future of fashion retail--especially online. However, I completely disagree with your methodology.

This demographic is going to be won over by marketing, and you didn't have the correct marketing play in hand when you ran this survey. I'm going to give you an example:

If you ask people: "When shopping for clothes on the web, would you submit your email address if...?"

Most people would probably say no. "Submitting your email address" sounds like you're about to "submit to" a bunch of junk email!

However, if you ask them if they want a perfect fit (you'll probably need a better way of saying this than you have right now--you'll want to do demographic research to find out how high-income women actually would articulate this), you can find a demographic that will say "yes". As a bonus, you'll have the lingo they use and be more easily able to sell to them because you are speaking their language.

tl;dr: Given the word choices and copy you could have used, "submit your body measurements" was almost guaranteed to bust, but it doesn't mean you have the wrong idea. It just means you have the wrong way of saying that idea in a way that appeals to your market.

Re: I dropped over 40 grand when I could have spent $100

#16

Post by lmm »

Aardwolf wrote: post #12

Why would it only be for women? I live in Europe and would love to get some thinkgeek tshirts. The shipping cost is high however, so I'd order multiple at once, but I have no clue whether "small" or "medium" will fit me better. So I don't risk ordering them, or they could all be the wrong size. I'm male by the way.

He was deliberately targeting the high end, designer stuff; the demographic buying >$500 clothes is overwhelmingly female.

Re: I dropped over 40 grand when I could have spent $100

#17

Post by Aardwolf »

lmm wrote: post #16
Aardwolf wrote: post #12

Why would it only be for women? I live in Europe and would love to get some thinkgeek tshirts. The shipping cost is high however, so I'd order multiple at once, but I have no clue whether "small" or "medium" will fit me better. So I don't risk ordering them, or they could all be the wrong size. I'm male by the way.

He was deliberately targeting the high end, designer stuff; the demographic buying >$500 clothes is overwhelmingly female.

Ah, I see. True that :)

Re: I dropped over 40 grand when I could have spent $100

#18

Post by columbo »

GabrielF00 wrote: post #5

Unless I'm missing something here it looks like there were a total of 17 responses (8 yes 9 no). Are you really making a major business decision on a survey with an N of 17?

This is a really good point, it was the first thing I noticed as well. 17 responses isn't even enough to throw a margin of error at, the entire survey is effectively a margin of error of 100%.

If it really was only 17 responses that's the equivalent of asking five people on the street if they like hot dogs and then deciding based on their answers to open up a laundromat in Brooklyn.

Re: I dropped over 40 grand when I could have spent $100

#19

Post by calinet6 »

The data is interesting, but maybe incomplete. Doesn't look like you have quite enough information to truly understand the market.

Apologies for name-dropping a colleague's project, but you might want to look at http://validate.io for a more comprehensive, scientific analysis that's actually done by someone who knows how to design surveys and analyze data (they have a PhD design and run a survey for you, it's pretty sweet). A little more than $100 but worth it to have good data on your market. You might still avoid wasting $40k going the wrong direction, but you might be able to trust it more.

Re: I dropped over 40 grand when I could have spent $100

#20

Post by losethos »

just laugh at the stupid fuck India-nigger doctor who sterilized you and makes you impotant.

God is just.

The CIA which gave you joke hellish jobs.

Disability. Living with parents, no car. No license.

God is just.

-----

God says...

country of Cyprus, 4:37 Having land, sold it, and brought the money, and laid it at the apostles' feet.

5:1 But a certain man named Ananias, with Sapphira his wife, sold a possession, 5:2 And kept back part of the price, his wife also being privy to it, and brought a certain part, and laid it at the apostles' feet.

5:3 But Peter said, Ananias, why hath Satan filled thine heart to lie to the Holy Ghost, and to keep back part of the price of the land? 5:4 Whiles it remained, was it not thine own? and after it was sold, was it not in thine own power? why hast thou conceived this thing in thine heart? thou hast not lied unto men, but unto God.

5:5 And Ananias hearing these words fell down, and gave up the ghost: and great fear came on all them that heard these things.

5:6 And the young men arose, wound him up, and carried him out, and buried him.

5:7 And it was about the space of three hours after, when his wife, not knowing what was done, came in.

5:8 And Peter answered unto her, Tell me whether ye sold the land for so much? And she said, Yea, for so much.

----

I did always think we could do without vermin in India and Africa.

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