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An Open Letter To Mozilla Corporation

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11–20 of 48 posts

Re: An Open Letter To Mozilla Corporation

#11

Post by orillian »

Out of curiosity, the company that I work for uses a cookie inside an iframe as part of an embedded version of our web application that users can drop into their website. Our Safari users is less than half of one percent and we had not received any feedback about this until just recently.

In our searching we came across this change to third party cookies from Mozilla. We have a much higher 15% of our user base that uses Mozilla and this is now a bit of a concern.

We use php for our backend code and need to come up with an alternate solution to this since blocking the cookie effectively breaks our user seasons.

Would anyone have any suggestions as to what our best course of action would be to mitigate this problem prior to Mozilla pushing this change live?

Re: An Open Letter To Mozilla Corporation

#12

Post by nateweiss »

babarock wrote: post #9

It seems to me that this letter seems to care about everyone ("ad-supported small businesses", "advertisers", "website owners", "Ad networks", "small publishers") except for the one who matters the most: The User. I'm not going to say what Mozilla should or shouldn't do in this case. They know better, and more importantly, they are free to do what they want. I just want to point out to IAB, whoever they are, that if…

Agreed. While the trend away from 3rd party cookies is at present and will probably continue to be a thorn in my side in the coming years as a coder, I think that most internet users will be happier in a world where they are mostly not supported. If you just read through the list of companies that signed (lots of media this and that), I think most normal folks would hardly be sorry not to be able to be "tracked" (whatever that turns out to mean in practice) by them.

In general reminds me of the movie business that gouges customers on ticket prices and concessions, then complains when the customers start watching movies elsewhere.

Re: An Open Letter To Mozilla Corporation

#18

Post by thirdstation »

babarock wrote: post #9

It seems to me that this letter seems to care about everyone ("ad-supported small businesses", "advertisers", "website owners", "Ad networks", "small publishers") except for the one who matters the most: The User. I'm not going to say what Mozilla should or shouldn't do in this case. They know better, and more importantly, they are free to do what they want. I just want to point out to IAB, whoever they are, that if…

They did include you:

> and the millions of consumers who enjoy the diversity of content and services the internet provides

(Ignore the small-i internet typo).

Do they mean to suggest that millions of consumers enjoy advertising? Thank you for thinking of me IAB!

Re: An Open Letter To Mozilla Corporation

#20

Post by untog »

Millennium wrote: post #8
rgbrgb wrote: post #4

Earlier quoted context omitted.

The unfortunate truth is that tracking and individual targeting improves CTR. Advertisers pay for clicks. Until someone comes up with a more profitable metric, they're not going to stop tracking.

Certainly those behaviors improve CTR, but they do so at the cost of a shrinking viewer base: drastically shrinking, in fact, and it's about to shrink even more. Is the current point in the market still at a point where the improvement in CTR outweighs the decrease in audience?

the cost of a shrinking viewer base: drastically shrinking, in fact, and it's about to shrink even more.

Are you sure? The vast majority of users are entirely ignorant of tracking, and don't care much even when they do know of it.

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