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I know many stories like these. When I ask companies "Do you generate revenue via social media? Facebook, Twitter, G+ or anything?" the answer is always no. I would love to know about counterexamples if there are any.
Outside of that, well, um.... er...
EDIT: Further thought would suggest, Facebook, G+, Twitter, etc. That seems to hint that maybe the main business of social media is: spreading social media. Ruh oh.
Direct benefits from Social Media are very low, yes. But this article ignores the fact that a lot of modern SEO relies very heavily on Social Media. So even though direct links from Social Media are worthless, the effect it will have you more likely making it on page one of a Google Search result makes all the difference.
A lot of these huge companies market very differently than startups (those that do market) and small businesses. They focus more on branding. So, any result they get does not translate to you.
Direct benefits from Social Media are very low, yes. But this article ignores the fact that a lot of modern SEO relies very heavily on Social Media. So even though direct links from Social Media are worthless, the effect it will have you more likely making it on page one of a Google Search result makes all the difference.
I agree it would certainly make sense for Google to do it (and I imagine they are, and giving favor to G+), but I haven't seen any compelling evidence myself.
I know many stories like these. When I ask companies "Do you generate revenue via social media? Facebook, Twitter, G+ or anything?" the answer is always no. I would love to know about counterexamples if there are any.
I get 100% of all my sales through Facebook... as a small business owner social media is the lowest price entry point directly to your audience
Earlier quoted context omitted.
I get 100% of all my sales through Facebook... as a small business owner social media is the lowest price entry point directly to your audience
Interesting. What kind of business?
I've literally stopped my SEO efforts.. most are just price checking anyways, looking for 'the lowest price'... I tend to find building a relationship and educating my potential clients better than trying to get a sale from SEO window shoppers
I know many stories like these. When I ask companies "Do you generate revenue via social media? Facebook, Twitter, G+ or anything?" the answer is always no. I would love to know about counterexamples if there are any.
I know many stories like these. When I ask companies "Do you generate revenue via social media? Facebook, Twitter, G+ or anything?" the answer is always no. I would love to know about counterexamples if there are any.
Twitter is perfect for raising brand awareness, dropping hints about the benefits of membership to non-members, and quickly resolving issues members are having.
We also use social media to position ourselves as being at the forefront of our industry by being the first to break news, RT things people wouldn't have spotted, provide practical advice and create debate via our blog, etc.
Works for us.
Direct benefits from Social Media are very low, yes. But this article ignores the fact that a lot of modern SEO relies very heavily on Social Media. So even though direct links from Social Media are worthless, the effect it will have you more likely making it on page one of a Google Search result makes all the difference.
I know many stories like these. When I ask companies "Do you generate revenue via social media? Facebook, Twitter, G+ or anything?" the answer is always no. I would love to know about counterexamples if there are any.