I just wish they sold the rainbow here in Brussels :-(
Remember the Skittles.com Experiment? Here are the results.
11–13 of 13 posts
Re: Remember the Skittles.com Experiment? Here are the results.
#12http://skittles.com/chatter.htm Skittles nailed it. They embraced social media and that is going to start a trend from here. I'm glad our startup is going to be venturing into this space.
After the last 3 years, the one thing I've come to despise more then the phrase "web 2.0" is "social media consultant". I'm all for companies adopting new tools and being transparent. But the amount of hyperbole used to communicate technical advancements to mainstream companies bothers me.
"Social media consultants" are the snake oil salesmen of Twitter. I try to avoid it, but there's so damn many of them.
Also, recently I've been noticing a bunch of people peddling MLM and other get-rich-quick schemes. It's quite annoying.
Re: Remember the Skittles.com Experiment? Here are the results.
#13Earlier quoted context omitted.
Everything you say is true but you do have to admire the simple brillance of the whole thing. They basically outsourced 99% of their web page under the guise of "embracing Social Networking" and got all kinds of attention and praise for it. I don't know how much that little flash overlay cost them to make but I'm betting they got at least 1,000 times the marketing value out of it.
No, it's not all that admirable. It's nice, but I see nothing to "admire" there. And I don't think it's "brilliant" either. It's easy to get eyeballs. Microsoft could get a million visitors right now by replacing their homepage with a black screen with a smiley in the middle. The question is, do they benefit from these eyeballs? I don't see that Skittles will.
"The question is, do they benefit from these eyeballs?"
This was essentially the theme in Branding is for Cattle, an interesting book, which examines the idea of getting "known", and what leads people to take the next step where a business actually profits.