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The amount of traffic she got from these was minuscule in comparison to popular online sources (Design Sponge).
The magazines in particular do tend to get put online and feed a small amount of views over time.
Even when I used to work for a major TV station and we did very strong promotion in and around well viewed prime time shows the spikes in traffic were nothing shocking.
Of course this says nothing about the long term effects.
Magazines are definitely surprising in their longevity. I still get people signing up for my service from a small mention in a magazine in 2009.
This was definitely our biggest surprise: we expected an early spike and quick tapering, just like we were accustomed to from web traffic. It's hard for us to know how much residual traffic we still get from Better Homes & Gardens, since there's no referrer to track people coming from magazines.
Relatively little. Yes, there are visible spikes if a site is mentioned on TV, but it's nothing compared to what a decent size mailing can do, or getting attention from a major website. Even when I used to work for a major TV station and we did very strong promotion in and around well viewed prime time shows the spikes in traffic were nothing shocking. Of course this says nothing about the long term effects.
Relatively little. Yes, there are visible spikes if a site is mentioned on TV, but it's nothing compared to what a decent size mailing can do, or getting attention from a major website. Even when I used to work for a major TV station and we did very strong promotion in and around well viewed prime time shows the spikes in traffic were nothing shocking. Of course this says nothing about the long term effects.
Mailing, you mean postal or email?
And be careful with email mailings, especially during office hours. Apparently most people have nothing else to do but check their mail every minute and click on every link in it. Huge traffic spikes.
In this case it worked relatively well, because (probably) there is a segment of the public of the site that is more on TV than on internet, so they saw the mention on TV and then went to the PC
I doubt you can get this kind of result from a TV mention (or ad) of HN ;)
I don't think it drove more than about 100 extra visitors - truly a drop in the ocean. As a kind of direct marketing I think it was pretty much useless as the readership is so broad whilst our business is so specialist (no use in exposure unless it's to the right audience).
But we can now mention the WSJ piece as a kind of credibility signal. And for that it is great.
The closest my company has come to mainstream fame was in the Wall Street Journal. It was a half page article on page 2 - not about us but more the data from our system (a specialist kind of weather data for energy-data analysis). I don't think it drove more than about 100 extra visitors - truly a drop in the ocean. As a kind of direct marketing I think it was pretty much useless as the readership is so broad whilst…