How to get lost users to come back to your product • Hacker News Board

Re: How to get lost users to come back to your product

#11

Post by jsnell » Thu, Apr 04, 2013, 4:52 PM UTC

solox3 wrote: post #4

You should also know when to stop emailing them. I have received over twenty emails from Facebook, asking me if I know Tom Levesque, and to SEND him a friend request. Over and over, and over again. No, I don't know a Tom Levesque. I don't need to be asked the same question repeatedly.

Right on.

A while back I logged into a Twitter account that had been dormant for a couple of years, since it appeared that some good friends had started using it more actively. As a result, I started getting email from Twitter once a week like clockwork. Clearly not a "our algorithms determined that something interesting happened" message, but a "our algorithm determined that you should get a message once a week, let's pick a random event from your social graph" one.

The main result is that I know better than to ever log in again and become a marginally engaged user worth spamming.

Re: How to get lost users to come back to your product

#12

Post by alexgodin » Thu, Apr 04, 2013, 4:59 PM UTC

kevinburke wrote: post #9

As a side note the photos of "people I may know" on Facebook, in emails I get and the emails in the post are mostly pretty girls.

Wow. It is pretty crazy that they're all female. I wonder if they have an algorithm to figure out who's more attractive or if they just choose people of the opposite gender.

Re: How to get lost users to come back to your product

#13

Post by jdbernard » Thu, Apr 04, 2013, 5:07 PM UTC

solox3 wrote: post #4

You should also know when to stop emailing them. I have received over twenty emails from Facebook, asking me if I know Tom Levesque, and to SEND him a friend request. Over and over, and over again. No, I don't know a Tom Levesque. I don't need to be asked the same question repeatedly.

Yep. Facebook's flood of email did not get me back on board. It just got all of their email redirected by a rule to the trash bin.

Re: How to get lost users to come back to your product

#14

Post by kunle » Thu, Apr 04, 2013, 5:11 PM UTC

> Data shows that emails with questions in the subject perform much much better.

Would you be able to point to this? Would love the reference.

Re: How to get lost users to come back to your product

#15

Post by lgray » Thu, Apr 04, 2013, 5:20 PM UTC

alexgodin wrote: post #12

kevinburke wrote: post #9

As a side note the photos of "people I may know" on Facebook, in emails I get and the emails in the post are mostly pretty girls.

Wow. It is pretty crazy that they're all female. I wonder if they have an algorithm to figure out who's more attractive or if they just choose people of the opposite gender.

It's probably people with a lot of friends in your area. And if you already have a few friends, it's probably friends of those friends. Maybe pretty girls are just the ones with the most friends?

Re: How to get lost users to come back to your product

#16

Post by kevinburke » Thu, Apr 04, 2013, 5:46 PM UTC

alexgodin wrote: post #12

kevinburke wrote: post #9

As a side note the photos of "people I may know" on Facebook, in emails I get and the emails in the post are mostly pretty girls.

Wow. It is pretty crazy that they're all female. I wonder if they have an algorithm to figure out who's more attractive or if they just choose people of the opposite gender.

If so it would be a pretty simple algorithm - just pick the people whose photos get the most views

Re: How to get lost users to come back to your product

#17

Post by epo » Thu, Apr 04, 2013, 6:09 PM UTC

solox3 wrote: post #4

You should also know when to stop emailing them. I have received over twenty emails from Facebook, asking me if I know Tom Levesque, and to SEND him a friend request. Over and over, and over again. No, I don't know a Tom Levesque. I don't need to be asked the same question repeatedly.

This guy is easily impressed. I also get incessant spam from Facebook, it is one-note harrassment. The one variation I have is that it tells me about messages or likes from myself. Facebook is just sleazy and I am waiting for the inevitable backlash.