11–13 of 13 posts
A question that often comes back: Can I enter ? The answer is it depends :-) There are lots of successful project management apps. The advantage of an established market is that people already know they have a problem and are looking for solutions online. On the other hand you have to really differentiate your product in order to get customers who could just use Basecamp or any other PM tool. You can't just go and co…
Basecamp has changed considerably over the years and the features never competed against the rest of the competition, but it did in philosophy. Their software is easier to use than others and that, I think from the evidence shown, is what people pay.
If you want to compete against them, you have to be different from them in philosophy. Look Trello and then looks Basecamp. Both are different but they are made for a single purpose: to work and manage projects. If you compete on features, one would end up like the other.
I strongly believe that to compete against a particular characteristic or price it will not lead to a successful conclusion. What really wins in this situation is the philosophy and the flow of application usage. Features can be in or out anytime. Prices can be high or be lowered later but the core workflow, not. Basecamp has changed considerably over the years and the features never competed against the rest of the…