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Preventing Unsubscribes in Forwarded Emails

litmus.com

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Re: Preventing Unsubscribes in Forwarded Emails

#11
post #8

How does this work?

Read the linked article. Email clients wrap the contents of forwarded messages in a
, you just have to use CSS rules to hide the contents of a "blockquote yourfooterclasss" while otherwise showing yourfooterclass by default.

EDIT I actually meant "read the article linked from the linked article" — I too spent a good minute there trying to find out their solution.

Re: Preventing Unsubscribes in Forwarded Emails

#12

Honestly, I just like having them email me when I've unsubscribed. That way, if somebody else does it, I know because I receive a notification. If I'm unsubscribing from a spammy newsletter, I don't mind them sending exactly one "unsubscribe confirmation" email immediately that I can then have in my records later on in case I forget whether or not (or when) I unsubscribed.

That actually drives me nuts about Mailchimp in particular, and I've seen a good number of folks grouse about it on Twitter. Interesting to see someone having the complete opposite opinion about them.

Re: Preventing Unsubscribes in Forwarded Emails

#13

I love the idea of having a banner prompting forwarded email receivers to sign up. Regarding the unsubscribes, have you tested tweaking the copy? An example could be: "Unsubscribe XYZ@mail.com" instead of just "Unsubscribe"?

This would be the preferred way for my systems, yeah.

Re: Preventing Unsubscribes in Forwarded Emails

#14
If you want to take this even further, here are a couple of other suggestions:

    Require confirmation instead of one-click unsubscribe**
Even better - allow unsubscribes by having the user take a photo of themself next to a handwritten sign with today's date, their email address and a request to be unsubscribed. Then you know it wasn't an accident!

Re: Preventing Unsubscribes in Forwarded Emails

#15
post #8

How does this work?

Read the linked article. Email clients wrap the contents of forwarded messages in a , you just have to use CSS rules to hide the contents of a "blockquote yourfooterclasss" while otherwise showing yourfooterclass by default. EDIT I actually meant "read the article linked from the linked article" — I too spent a good minute there trying to find out their solution.

I read the article, and the only mention of blockquotes was in the CSS / HTML itself. I don't see any mention in the article about how it works.

Still, thanks for the explanation. Does every mail client do this (like, due to an RFC) or just the popular ones?

Re: Preventing Unsubscribes in Forwarded Emails

#16

If you want to take this even further, here are a couple of other suggestions: Require confirmation instead of one-click unsubscribe** Even better - allow unsubscribes by having the user take a photo of themself next to a handwritten sign with today's date, their email address and a request to be unsubscribed. Then you know it wasn't an accident!

You forgot 2-factor auth.

Re: Preventing Unsubscribes in Forwarded Emails

#17
post #7

Earlier quoted context omitted.

Good idea, but I feel that this places a burden on the subscribed user that wishes to unsubscribe.

Particularly when the subscribed user has several email accounts that all forward to another. It is a pain in the ass to click back and figure out exactly which address something came from.

[deleted]

Re: Preventing Unsubscribes in Forwarded Emails

#18
post #7

Earlier quoted context omitted.

Good idea, but I feel that this places a burden on the subscribed user that wishes to unsubscribe.

Particularly when the subscribed user has several email accounts that all forward to another. It is a pain in the ass to click back and figure out exactly which address something came from.

Exactly!

Re: Preventing Unsubscribes in Forwarded Emails

#19

Wouldn't requiring inputting your email address and then pressing an ubsubscribe button work? That way when the forwarded user tries to unsubscribe, they know they aren't subscribed.

This is possibly in violation of CAN-SPAM: You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. [1] [1] http://business.ftc.gov/documents/bus61-can-spam-act-complia...

How do you figure?

Re: Preventing Unsubscribes in Forwarded Emails

#20

Wouldn't requiring inputting your email address and then pressing an ubsubscribe button work? That way when the forwarded user tries to unsubscribe, they know they aren't subscribed.

This is possibly in violation of CAN-SPAM: You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. [1] [1] http://business.ftc.gov/documents/bus61-can-spam-act-complia...

I don't see how that would stop what the grandparent was talking about.

Go to single page->enter email->unsubscribed

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