Live data from Hacker News

How Facebook Gets Away With Being Broken On Purpose

betabeat.com

11–20 of 80 posts

Re: How Facebook Gets Away With Being Broken On Purpose

#13

Personally, I think Facebook would be broken if every message every person or group I'm connected to made it directly into my feed. The feed has been algorithmic for a very long time and paid placement is neither a surprising nor nefarious input to that algorithm. Paid posts are clearly labeled and, even if paid, don't guarantee distribution volume, but do provide analytics. If you don't like the results you're getti…

You're kind of just arguing that one scenario is better than another. Why not a third scenario?

Re: How Facebook Gets Away With Being Broken On Purpose

#14
Y'know, Google has been doing this for a long time with AdWords: if your site doesn't have a high PageRank for the keywords you're targeting, you have to pay more.

I think the real problem here is the PR problem of charging for something that once was free. It wasn't a great idea, and the Tumblr example serves to illustrate how it could've been done differently.

Re: How Facebook Gets Away With Being Broken On Purpose

#15

Personally, I think Facebook would be broken if every message every person or group I'm connected to made it directly into my feed. The feed has been algorithmic for a very long time and paid placement is neither a surprising nor nefarious input to that algorithm. Paid posts are clearly labeled and, even if paid, don't guarantee distribution volume, but do provide analytics. If you don't like the results you're getti…

You're kind of just arguing that one scenario is better than another. Why not a third scenario?

They've made a distinction between 'friends' and 'fan' etc. pages. It seems logical that providing a full/friends-only/fan-page-only set of feeds would be a good way to manage spam, with the existing ability to unsubscribe from fan/friend pages. With all the resources and experience at their disposal, you're right, it's a bit ridiculous to suggest there's no way to avoid killing usability/usefulness without satisfying both users and companies.

Re: How Facebook Gets Away With Being Broken On Purpose

#17
Regrettably, I think a lot of journalists are also spoon-fed PR and don't dig deeper or ask more questions.

Just last week I saw two stories, one on MIT Technology Review [0] and another on Fast Company [1] about Facebook's up-and-coming "Entity Graph." Ostensibly aimed at bolstering their search and informational relevance, neither article reported that many of these pages are scraped/imported content from Wikipedia and have been there since 2010, then called "Community Pages." Fast Company goes as far as to compare Facebook's efforts in this area to Wikipedia's, but doesn't mention that millions of pages are taken directly from Wikipedia. I did some digging on my own and found that at the time this was started, Wikipedia's director of business development was quoted as saying this was a positive development and viewed favorably by the foundation [2], but neither piece of reporting mentions anything about it. Both position Facebook's effort as being grassroots and not something seeded/bootstrapped off of Commons and a not-for-profit site.

[0] http://www.technologyreview.com/news/511591/facebook-nudges-...

[1] http://www.fastcompany.com/3006389/where-are-they-now/entity...

[2] http://creativecommons.org/weblog/entry/21721

Re: How Facebook Gets Away With Being Broken On Purpose

#18

Personally, I think Facebook would be broken if every message every person or group I'm connected to made it directly into my feed. The feed has been algorithmic for a very long time and paid placement is neither a surprising nor nefarious input to that algorithm. Paid posts are clearly labeled and, even if paid, don't guarantee distribution volume, but do provide analytics. If you don't like the results you're getti…

Is there a button available to users that will cause stories posted by pages and friends to actually show up in the news feed? It seems like there is no solution available on the receiving end.

If you make a friends group that includes all your friends it will post everything in chronological order with no in feed ads or crap from pages you've liked. It's far superior to the news feed IMO.

Re: How Facebook Gets Away With Being Broken On Purpose

#19
This is what Overture was doing for advertisers back in the day - relevance based on payment

then Google came along and made pagerank -- so relevance was actually based on relevance and not just ads

but then it acquired overture's patents and made the adwords, which is back to paying if you want to be on top

So I see the same game playing out all over again. Facebook can be the overture and we will be the google :)

Re: How Facebook Gets Away With Being Broken On Purpose

#20
Facebook posts are seen by only a woeful fraction of a company’s total fans or subscribers (often less than 15 percent). And conveniently, that percentage is controlled by Facebook, while the site simultaneously offers an expensive “service” that allows companies to pay to reach its own fans. This throttling quickly became a source of millions of dollars of revenue for the social network.

It’s about as plain and malignant a case of conflict of interest can get. One that only Facebook would dare to try.

It's less malignant than Google, Google also claims that they are impartial.

Google updates the algorithm or adds another 5-6 ads a page, you lose traffic; you have to advertise; they make money. They have a conflict of interests in wanting to have sites advertise and judging by Google's earnings it's working, for them

Post reply on HN