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What really happened at LivingSocial?

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11–20 of 154 posts

Re: What really happened at LivingSocial?

#11
post #9

What I don't get is this; how does Living Social do ~$500mm in revenue and still fail to be in the black? It's not like they have any physical merchandise. All their expenses should be personnel, servers and bandwidth right? How are they bleeding through over $500mm in a year then? All the employees are overpaid? Paying too much for servers?

marketing.

Re: What really happened at LivingSocial?

#12
post #9

What I don't get is this; how does Living Social do ~$500mm in revenue and still fail to be in the black? It's not like they have any physical merchandise. All their expenses should be personnel, servers and bandwidth right? How are they bleeding through over $500mm in a year then? All the employees are overpaid? Paying too much for servers?

They count it as revenue before paying the merchant. Their true revenue is probably much lower than $500mm.

Re: What really happened at LivingSocial?

#13
post #2

LivingSocial's response is extremely damning of "PrivCo".

What I do not understand is: what does an 'investor' expects 'injecting' 110 million dollars on a bankrupt business? There is nothing livingsocial can do to revert its current trajectory. It's not about the company, but the very core of its business model does not work, not one but dozen of similar companies failed early, are livingsocial and groupon trying to run some sort of ponzi scheme on desperate investors and…

It's reasonably obvious that the investor does not agree with your assertion that "the very core of its business model does not work". You can't state something like that as inarguable fact.

I don't doubt for a second that LivingSocial is experimenting with it's models, innovating and trying new stuff. It might not work out, but the investor clearly has enough confidence that it will to invest more cash.

Re: What really happened at LivingSocial?

#14
post #2

LivingSocial's response is extremely damning of "PrivCo".

What I do not understand is: what does an 'investor' expects 'injecting' 110 million dollars on a bankrupt business? There is nothing livingsocial can do to revert its current trajectory. It's not about the company, but the very core of its business model does not work, not one but dozen of similar companies failed early, are livingsocial and groupon trying to run some sort of ponzi scheme on desperate investors and…

> What I do not understand is: what does an 'investor' expects 'injecting' 110 million dollars on a bankrupt business?

According to the PrivCo article, they got first rights on liquidation. So they'd be either getting a huge part of a miracle turnaround, or most of their money back when the company was sold off in bankruptcy.

Of course that article appears to be completely wrong, so I guess it doesn't actually matter. But there's your motivation for investing in a dying business.

Re: What really happened at LivingSocial?

#15
Oh for chrissake: Just release the funding docs and term sheet.

The letter was full of possible half-truths(eg: 'There is no "4x liquidation preference"' does not preclude 3x or 5x or any other number besides 4), so smart employees should be looking until they see the docs.

Re: What really happened at LivingSocial?

#16
post #7

What happened is in the end it didn't appear to have a repeatable and scalable business model. Edit: For the record, I read the article, I forwarded it to colleagues interested in the space, and the only thing worthy of it for me was my comment -- don't start one of these without a business model. All this PR commentary about misunderstandings about finances, funding all ties back to one thing -- they don't make mone…

Not sure why you are getting down-voted, since what you say is unquestionably true. I hope the whole "daily deals" fad dies soon, along with all the shitty companies (LivingSocial, GroupOn, etc.) that promote it. There is nothing more frustrating than getting consumers in the mindset of "I want to try it, but I'm going to wait until a daily deal comes along."

He's getting downvoted because he is commenting on the headline, and not the article. The article has absolutely nothing to do with how LivingSocial got to where they are, and everything to do with the investment that was just anounced. "What happened" is strictly referring to the details of that investment.

A cursory glance at the original article makes it obvious that his comment is irrelevant. It's just pithy snark against a company already dealing with false "news" reporting.

Re: What really happened at LivingSocial?

#17
post #9

What I don't get is this; how does Living Social do ~$500mm in revenue and still fail to be in the black? It's not like they have any physical merchandise. All their expenses should be personnel, servers and bandwidth right? How are they bleeding through over $500mm in a year then? All the employees are overpaid? Paying too much for servers?

Acquiring similar companies at peak value then having to write them down or off [1]. Since that problem has been taken care of, profitability is not only attainable but within short reach.

[1] http://articles.washingtonpost.com/2012-10-25/business/35501...

Re: What really happened at LivingSocial?

#18
post #9

What I don't get is this; how does Living Social do ~$500mm in revenue and still fail to be in the black? It's not like they have any physical merchandise. All their expenses should be personnel, servers and bandwidth right? How are they bleeding through over $500mm in a year then? All the employees are overpaid? Paying too much for servers?

[deleted]

Re: What really happened at LivingSocial?

#20
post #3
post #2

LivingSocial's response is extremely damning of "PrivCo".

Grounds for libel I think, if true.

Libel (or slander) is really hard to prosecute in America, and with IMHO good reason.

IANAL, but this doesn't seem like libel per se, so damages and malice would both need to be proven by the plaintiff.

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