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This is what everyone always, consciously or unconsciously is trying. Taking a more scientific approach doesn't necessarily need to increase your chance.
The thing is: there is no pattern for success generation. This is against the nature of being exceptional. Stop seeking it.
Ask the right questions. Create hypotheses. Create experiments to test your assumptions. Measure, measure, measure. This is what everyone always, consciously or unconsciously is trying. Taking a more scientific approach doesn't necessarily need to increase your chance. The thing is: there is no pattern for success generation. This is against the nature of being exceptional. Stop seeking it.
Of the same idea is Alberto Savoia in his book about pretotyping, where he describes such a Law of Failure.
What one can do is try to fail faster and I very much suggest to read the book, it's for free: http://www.pretotyping.org/pretotype-it---the-book
Too bad the theory sometimes is hard to implement...For example, my startup don't have enough money to test our marketing theories, the only thing we can do is forever change our products, but that won't help, when you make mobile apps, you /need/ marketing, otherwise you /will/ fail.
From what you write, it looks like you equate marketing with advertising (unless it's your marketing theories that include advertising as the only path to success). That's not the case - advertising is one of the tools of marketing, not the only one. If you're interested in expanding your horizons, one interesting read is Frank Lane's "Killer Brands" - the start of the book is a little too boombastic for my tastes, b…
But it is needed anyway, apps ( specially on iOS ) do not get traction anymore by pure organic growth alone.
For example: Apple removed the new app list from iTunes, and the search take in account popularity, so a new launched app has zero visibility.
Too bad the theory sometimes is hard to implement...For example, my startup don't have enough money to test our marketing theories, the only thing we can do is forever change our products, but that won't help, when you make mobile apps, you /need/ marketing, otherwise you /will/ fail.
I hate buying into the idea that any company /needs/ marketing. Word of mouth is very powerful. I think all companies need to position themselves for slow growth. For example, I LOVE the Weebly story: http://startupschool.org/2012/rusenko/ Over night successes rarely happen. That's my issue with incubators. A lot of times they invest in potential overnight successes when they should really be investing in those most…
Ask the right questions. Create hypotheses. Create experiments to test your assumptions. Measure, measure, measure. This is what everyone always, consciously or unconsciously is trying. Taking a more scientific approach doesn't necessarily need to increase your chance. The thing is: there is no pattern for success generation. This is against the nature of being exceptional. Stop seeking it.
> The thing is: there is no pattern for success generation. Stop seeking it. This is against the nature of being exceptional. Of the same idea is Alberto Savoia in his book about pretotyping, where he describes such a Law of Failure. What one can do is try to fail faster and I very much suggest to read the book, it's for free: http://www.pretotyping.org/pretotype-it---the-book
Earlier quoted context omitted.
I hate buying into the idea that any company /needs/ marketing. Word of mouth is very powerful. I think all companies need to position themselves for slow growth. For example, I LOVE the Weebly story: http://startupschool.org/2012/rusenko/ Over night successes rarely happen. That's my issue with incubators. A lot of times they invest in potential overnight successes when they should really be investing in those most…
Marketing != advertising Marketing, for a startup, means finding a repeatable sales model.