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My company's first SaaS app. Thoughts?

peterpings.com

11–20 of 44 posts

Re: My company's first SaaS app. Thoughts?

#13

Youngfook, congrats with launching another online venture. I'm your "follower" since the days of OpenSourceFood. The most important question I raise with submission services (like your PeterPings and AppLaunch) is that followed traffic would not be targeted. "Why A Link from TechCrunch Will Not Make You Rich" - this excellent article by Rob Walling better describes this issue: http://j.mp/VXJoDp

Thanks for the support!

I'd answer by saying that we are not a "make you rich" service. For that, we'd be charging a lot more!

Distributing your information to various sites just increases the chances of you being discovered. The more you put yourself out there, the more you're likely to be reviewed or mentioned or shared. This is PR 101. It's not going to turn you into a millionaire overnight, but it's just one of those things you should be doing.

That article leaves out an important dimension: time. Sure, one blog post isn't going to net you hundreds of sales. But over a long enough timeline, could it net you dozens of sales? What if you multiplied that by 150+ different sites? This is long tail / long term.

Peterpings takes the time/effort out of this thing that you should be doing, so you have more time to dedicate to product development, or a more creative marketing campaign!

Re: My company's first SaaS app. Thoughts?

#17
post #8

Could this also work for an already-established but un-marketed company? So it's not strictly a "launch email" but just a press release? My site[0] first launched almost 18 months ago and had a fair bit of buzz, but I never did the marketing-to-tech-blogs side of things. There are a few new things I want to push out first (company blog, etc.) but do you think your service would be suitable for it? [0] https://openexc…

yes absolutely! I should make that clearer - it's suitable for any "newsworthy" event, like a launch or an update or if you previously have not liased with the tech blog community. That said, as I've elaborated in another post, it's quite closely tied to the iTunes API right now so if you're not an iPhone/iPad app it won't work for you. We can work on that though!

Great stuff, thanks for the answer. I'd pay for this service in a heartbeat if it was demonstrably suitable for any tech product or web service.

Ideally I'd love to see a "successful campaign" case study, which would show the emails somebody sent out for their product, and some of the resulting press they got from it (I understand it would vary based on the quality of what they're selling, but it'd be nice to see their email virtually reprinted on LifeHacker or TechCrunch etc.)

Best of luck and I'll check back in a month or so to see if I can make use of it!

Re: My company's first SaaS app. Thoughts?

#18
post #8

Could this also work for an already-established but un-marketed company? So it's not strictly a "launch email" but just a press release? My site[0] first launched almost 18 months ago and had a fair bit of buzz, but I never did the marketing-to-tech-blogs side of things. There are a few new things I want to push out first (company blog, etc.) but do you think your service would be suitable for it? [0] https://openexc…

yes absolutely! I should make that clearer - it's suitable for any "newsworthy" event, like a launch or an update or if you previously have not liased with the tech blog community. That said, as I've elaborated in another post, it's quite closely tied to the iTunes API right now so if you're not an iPhone/iPad app it won't work for you. We can work on that though!

Thank you so much!

From this HN post it's pretty clear that there's some demand for an "any app" approach. We will get to work :)

Totally agree about the case studies and when there are some noteworthy ones you can bet we will show it off on the homepage. Typical chicken/egg issues preventing that right now though!

Re: My company's first SaaS app. Thoughts?

#19
post #6
post #3

Looks cool! How specific to iPhone/iPad apps are the email templates? I could see it being useful for web apps too…

Right now it's pretty specific to iPhone / iPad. Reason being, in order to pre-populate the templates for a customer, we search the iTunes API and grab data about their app (screenshots, name, price etc). I guess to support "any" app including web apps, there could just be a manual override for this step. I'll put it on the ideas list!

Please do that. I just opened up my app today (http://www.poe3.com), and when I saw this I was like WOW! But then it asked me for the iTunes app name. :)

Re: My company's first SaaS app. Thoughts?

#20
post #15

Congrats on shipping! Only nitpick - it looks like you charge transactionally (pay as you go.) Wouldn't that make this NOT a SaaS app? Best of luck! Might give it a shot with my product.

doh! what's the correct terminology?

It's still a software service even if it's structured transactionally.
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