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Being proprietary or open source should not affect your marketing at all. If transitioning to open source is primarily for marketing purposes, it is likely to backfire.
i am not asking if being open source being itself a marketing a strategy, but how people discover them, and what channels work for getting devs to try them.
MIT or AGPL?
How do you expect to get money?
The three products you named each had a sharp, different target. Zendesk for support teams, Jira for engineering orgs, Linear for startup product teams. What's missing from your post is who your target is. Who is the real target of the thing you're building? Not "we want to be an alternative to these tools," but the people who won't be satisfied by anything except your service. Put the other way around: who exactly a…
The problem we identified is that when managing a repo, customer queries raised in GitHub, or any other platform, to see if that has been resolved before or not, is manual. We are automating this process.
We are not sure in which platform our target market exist but we can categorize from open source teams or devs in software and gaming.