There's good stuff in this post, but I think a lot of a company's culture surfaces at moments that are thrust on you when you least expect it. At Google, I can think of a few points that influenced my perceptions: - the first DMCA request we got, from the Church of Scientology - the day that we turned on Netscape. It turns out we didn't have enough server capacity, so we turned down Google so that we could serve the…
Those are all great and very interesting examples where senior leaders create a culture by taking tough and visible decisions. I wonder if they worked in the same sort of way that the post describes where new people talk about them and it makes them engage with the issues around the culture? That is, did they have a long-lived effect on culture or were they one-off boosts to it? I think you've got a culture when all…
I think each of the four examples I mentioned did have a long-lasting effect on the company as well, e.g. the Data Liberation Front ( http://www.dataliberation.org/ ) is a natural result of the pledge not to trap users' data.