I don't know if I buy this framing. The intro Pearl Jam story is only noteworthy because it's unique. Cobain wasn't one of a million examples of counter-culture; we still talk about him today because it was uniquely his brand (to be incredibly famous while seemingly rejecting the fame). Michael Jackson's hair caught on fire filming a Pepsi commercial in 1984. Bill Cosby famously hawked Jell-O Pudding. Sports stars we…
The author was a teen back then, and teens to be countercultural, but I don't think they're drawing the right conclusions from that.