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Show HN: Designing Web Applications

nathanbarry.com

11–20 of 114 posts

Re: Show HN: Designing Web Applications

#15
post #12

@nathanbarry Quick Question: Why there is no button or call-for-action after the last line? " So, are you ready to buy the book now?"

Another good thought. Having three packages I wasn't sure how to place it. But I do need to add something in.

Why not three buttons reiterating the prices, one next to the other?

Re: Show HN: Designing Web Applications

#18
post #4

Another thought: That's a really long sales page. Have you found people respond well to that? It's well designed, but wow is it long...

It's actually true that people respond better to longer sales pages. It's been an internet marketing staple for years.

Re: Show HN: Designing Web Applications

#20
post #10

Different from , not different than . This is a grammar tic I got from Robert Heinlein, and I'm not even sure why it bugs me so much. That said, your selling page layout is brilliant. By putting the high-ticket options on top, you not only make the prices below them seem trivial, you evoke a sense of loss as the potential buyer travels down the page. Oh, and the content looks good, too, ha. Seriously - I've needed a…

That gramatical error was particularly grating. As for the price umbrella created by introducing the $250 product first, I'm unsure. When dealing with very large sums, it's difficult to make one value appear comparatively "trivial." $70 is certainly less money, but it still, unequivocally, a lot of money for a book.

I also contend this umbrella phenomenon because, with such a high starting price, it's likely to just alienate people. I saw that first price, assumed that it could only get higher, and nearly closed the page. Linear introduction of information can afford the seller ways to manipulate the customer, but it can backfire on them as well...

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