Waiting for the new logo to fully load, all I see is a slow yellow loading gif.
University of California introduces a modern logo
11–20 of 49 posts
Re: University of California introduces a modern logo
#12That logo reminds me of the first time I figured out how to make gradients in Photoshop. It wasn't good then, and it isn't good now.
Re: University of California introduces a modern logo
#13I went to UC.
Need to stock up on my alumni clothing before this hits the stores. Bleh.
Re: University of California introduces a modern logo
#14Did they pay some logo consultant over six figures for that?
Did they run a competition for student and professor entries at their various schools?
It does look nicer than the DeVry shield it pays homage to. http://www.gmkfreelogos.com/logos/D/img/DeVry_Education_Shie...
Re: University of California introduces a modern logo
#15Wow, was there a contest to top the London 2012 Olympics logo for worst logo ever?
Re: University of California introduces a modern logo
#16They will revert. I'll put money on it. Who's in?
Not me. It's hideous.
Re: University of California introduces a modern logo
#17Just terrible. I hate to see this new trend of creating these new logos. It reminds me of Web 2.0. The old logo is beautiful and timeless.. this new logo is just.. ah.
Their new slogan tops the cake: "Whether you know it or not, the University of California, or a UC grad, has probably played a part in your day."
Re: University of California introduces a modern logo
#18They will revert. I'll put money on it. Who's in?
Not me. It's hideous.
You're in agreement with the parent comment. "Who's in?" means, "Who's in on the bet that they will revert the logo [because it's hideous]?" (We're all in agreement, of course. This new logo is the seventeenth sign of the Apocalypse.)
Re: University of California introduces a modern logo
#19If the aim was to design something modern and minimalistic , the fading gradient at the end of letter 'C' somewhat destroys the point. Clear boundaries would improve the clarity and enhance applicability (on stationaries, prints, etc). I don't mind going modern, but they should do it well with clear purpose.
Re: University of California introduces a modern logo
#20Best part about this is the link to my home town newspaper. I used to deliver the Enterprise Record every afternoon on my bike after school. Yes, in the 70s the Enterprise Record was an afternoon paper.